Great games compel us to play, they get in our heads and motivate us to come back and try again.  Gamification applies those compelling game mechanics to a business objective, resulting in desired audience action. So what does this mean for brands? It means that your goals can be converted into an interactive and actionable experience that delivers the best of all worlds – fun, immersion, education, favourability, positive association, and real-world, meaningful results. Join Casey Campbell from Gameloft for brands to discover different approaches to gamification and best use cases from beauty to education, and everything in between.

Speaker: Casey Campbell, Managing Director, North America Gameloft