Quality of ad inventory has always been a crucial element of the discussions happening in the industry. With the disappearance of third party cookies, marketers will have to rely on new targeting solutions. We rounded up people from different points of view in our industry to discuss the current and future pain points, trends and options to face this significant shift in the digital advertising landscape.

Panelists:

  • Charles Beaulieu, Partner, Glassroom
  • Guillaume Bouchard, Chief Executive Officer, CONTXTFUL
  • Geneviève Guay, Présidente, Dentsu Québec
  • Jean-Sébastien Prénovost, Director, Audience and Programmatic Solutions, Québecor ID

Moderator: Marc-André Ferguson, Chief Product Officer, CONTXTFUL