The golden age of AI is here, but what does that mean for digital marketing, and how should brands build an AI strategy, particularly regarding programmatic media buying? In this webinar, Eric Schwartz, Managing Director for North America, and Tanya Iliakis, Country Manager, Canada, from Scibids, will discuss why AI is critical to the modern ad stack. At a time when brands are increasingly asking for more transparency in their media buys and understanding the data and objectives behind ad decisioning, Eric and Tanya will show how sophisticated brands are going beyond legacy optimization systems to execute their own precise, complex definitions of quality engagement while breaking down custom KPIs that can optimize towards ROAS, qualitative CPMs (“qCPM”), measurement metrics like attention and business goals, that are more than clicks and standard KPIs.
Country Manager, Canada,
Managing Director for North America,