With most gamers (77%) playing games across not just one but multiple platforms, and with the pandemic affecting attitudes toward esports and live-streaming, it is now more important than ever for advertisers, sponsors and their agencies to fully understand this growing and rather lucrative advertising category.

Join us as Bryan Segal provides an overview on the gaming landscape, that includes insight into actionable marketing ideas and consumer behaviours and attitudes across devices like: desktop, mobile and console gaming. This webinar will combine Comscore’s new gaming survey (fielded in summer 2021) in addition to data from Comscore’s device panels.

Speaker: Bryan Segal, Senior Vice President, Commercial  |  Comscore