2022 will usher in the new rules of engagement for a first party data reality. With two years of notice, advertisers have been shoring up their tech stacks, beefing up their data analysis capabilities and testing communication strategies all in an effort to stay connected with customers. Join IAB Canada’s First Party Reality event where we will delve into the hottest trends in acquiring and maintaining customer relationships through digital channels including everything from email advertising to hot new point-of-sale.