The Impact of Digital Out of Home in Canada

DOOH is becoming a digital darling. Despite its long-standing status as the original advertising medium, out of home advertising is thriving in the digital era. In Canada alone there are approximately 31,000 DOOH screens – and more than half are already connected programmatically, with that number expected to rise quickly.

In the seminar we’ll talk about:

  • How to combine DOOH and mobile
  • DOOH measurement
  • Programmatic activation
  • Data connection


Presented by


Date and Location

TorontoAvr 22, 20209:00 am – 11:00 amEnglish


8:30am - Arrival and Registration

9:00am - IAB Canada Introduction

9:05am - The DOOH Space in Canada vs. Global

Presented by Paul Biggs, eMarketer

9:30am - Advanced Programmatic

  1. Combining DOOH and Mobile
  2. DOOH Measurement
  3. Programmatic Activation
  4. Data Integration Strategies

10:15am - DOOH Perspectives: Panel Discussion


  1. Kinetic
  2. Outfront
  3. Unacast

Moderated by Jennifer Bidwell, Director of Digital and Programmatic OOH at Astral

11:00am - Networking

Seminar Policies


If you register as an in-person attendee and can no longer attend please let us know ASAP as space is limited.

In the event that IAB Canada needs to cancel any seminar(s), a full refund or an opportunity to attend an equivalent future seminar(s), at the option of the attendee, will be provided by IAB Canada. However, IAB Canada shall not be responsible for, or offer any monetary compensation for, any expenses incurred by the registrant or attendee (including, but not limited to, non-refundable airline tickets, hotel fees or change fees) due to such a cancellation.


Please provide 48 hours notice before the course if you wish to transfer to the next session or transfer to a different course.  Requests made less than 48 hours notice will not be accommodated.


Your email confirmation represents receipt of payment and confirmation for your seat(s) for the course(s). You are not confirmed until payment in full is received by IAB Canada, and a confirmation email is sent to you.