2025: The Year of Now – Advancing Identity Solutions and Digital Advertising in Canada
Sonia Carreno of IAB Canada and David Phillips from Environics Analytics explore the future of digital advertising in Canada. They discuss innovative partnerships, adapting to a cookie-less world, and why 2025 is “the year of now” for driving growth and opportunity in the media industry. Tune in for valuable insights on what’s next for publishers, advertisers, and the Canadian market.
2025: The Year of Connected TV—Insights from Yahoo’s Jon Finnie
In the latest episode of Business of Digital, Sonia Carreno hosts Jon Finnie, Head of International Sales at Yahoo, to discuss the groundbreaking shifts in Connected TV (CTV) for 2025. Fresh from CES, Jon shares insights into Yahoo’s partnership with Roku, the advancements in data-driven advertising, and why this year marks a pivotal moment for CTV adoption. Explore how advertisers and consumers alike are set to benefit from streamlined technologies, enhanced transparency, and innovative campaigns. Don’t miss this compelling conversation that forecasts the future of digital advertising and CTV.
Listen to more episodes of the Business of Digital podcast here.