IAB Canada Policy Update


On November 18th, the IAB Tech Lab released version 1.0 of the technical specifications for the IAB CCPA Compliance framework and encouraged digital property owners and ad platforms to being their technical implementation efforts. The Framework supports compliance with the CCPA for the digital advertising ecosystem.

The IAB CCPA Industry Compliance Framework is comprised of policy and technical components. The intention is to provide a consensus-driven industry framework that publishers, advertisers operating their own web pages, and ad tech platforms can use as part of the CCPA compliance efforts.

Meanwhile in Canada, PIPEDA reform discussions continued last week in Ottawa and IAB Canada was at the table with the teams from ISED and the OPC. Ottawa wants to see changes to federal privacy law and the notion of “privacy as a fundamental human right” was mentioned several times by both ISED and the OPC.

The day after our meetings, Navdeep Bains was reappointed as Minister of ISED. It is assumed that with Minister Bains back at the helm, PIPEDA reform and execution of the Digital Charter will remain a top priority. IAB Canada is putting the final touches on our response to the PIPEDA discussion paper and will review with our Privacy Committee in the coming days.

Prior to these sessions, IAB Canada President, Sonia Carreno, spent the morning with ISED sharing our global privacy efforts and our continued work in both Europe and California. These efforts were extremely well received and Sonia will return to present to a larger group in the new year.

In CASL news, IAB Canada will be co-hosting a members-only webinar on December 10th with the Response Marketing Association (RMA) where you will be walked through the changes you must make to your current practices in order to comply with CASL.


IAB Canada held two webinars on the subject of Cannabis in the past month. First up was a joint presentation with IAB Canada member company, MIQ, who presented their recent research study “Blazing the Trail: The Future of Cannabis Marketing in Canada” – focusing primarily on usage since compliance. This past Monday, we spent the morning at Miller Thomson with leading advertising lawyer, Kelly Harris who provided IAB Canada members an overview of what you need to know about cannabis, CBD and hemp advertising in Canada. The session was followed up with a very active Q&A and members left with a very practical understanding of what content to watch out for, how the government regulates this industry, what is permitted in ads and who is responsible for compliance.

If you have any questions or would like to become more involved in any of our policy committees please reach out to policy@iabcanada.com