Since 2021, IAB Canada has celebrated the signatories of the Diversity-and-Inclusion Charter, a momentous document that highlights the industry’s commitment to DEI efforts. The Diversity, Equity, and Inclusion Barometer Report serves to assess the Charter’s impact on signatory organizations.
Key findings include that most Members support IAB Canada’s DEI Charter and are measuring their own DEI initiatives against the Charter’s eight commitments. While most respondents indicated their organizations provide equal opportunities, the report also highlights where there is work to do – nearly half of respondents indicate that only a quarter of individuals from diverse backgrounds are participating in industry conversations. Additionally, the report brings forward the need to have greater awareness and adoption of inclusive terminology (e.g., allow lists).
The findings stipulate that all respondents are taking action and encouraging participation, training and other initiatives across their organizations. This continues to show that the industry is making the move towards a diverse and inclusive digital advertising ecosystem in Canada.
If you are an IAB Canada Member company and you would like to sign off on the Charter, please send your company logo to: committees@IABCanada.com.