IAB Canada’s 360 Media Study: A Decade of Insights Empowering Digital Media Sellers 

For the past 10 years, IAB Canada’s 360 Study has been an essential resource for Canada’s leading digital media sellers. This annual report goes beyond vanity metrics, giving you the intel on what advertisers ACTUALLY want. Plus, it tracks year-over-year performance and industry trends, so you can see where you stand and how to adapt. It’s not just for sales teams either – Comms, HR, and Marketing teams all benefit from this data. 

The 360 Study covers key areas like business interactions, thought leadership, technical capabilities, and targeting & reach. These insights give sellers a clear picture of their market position and help them identify focus areas for future success. 

“What was once ‘nice to have’ is now a baseline requirement,” says Laura Ferron, Head of Member Relations and study lead. Laura highlights how the research reveals shifting buyer expectations that have allowed the industry to adapt and remain competitive. 

The deadline for registration is quickly approaching. If your organization would like to participate in this year’s 360° Digital Media Seller Agency/Buy-side Study and receive a customized report, reach out to memberships@iabcanada.com

Also, in case you missed it, we’ve just launched the Salary Survey. This study acts as a compensation planning guide for Human Resources (HR) Managers and Executives working in the Digital Advertising industry across Canada and helps our members stay competitive with their offering. Participants in the study receive a free copy of the results. Reach out to memberships@iabcanada.com if interested.