IAB Europe, in partnership with IAB Tech Lab, announced today the launch of IAB Privacy Lab, a new service to support National IABs, such as IAB Canada, in the development of privacy, data protection, legal compliance and self-regulation standards, within a corresponding technology framework for their markets.
Townsend Feehan, IAB Europe CEO said, “IAB Privacy Lab is aimed at empowering local IABs and enabling us as a global network to take a leadership role on what is probably the industry’s most striking vulnerability at the moment, but also an enormous opportunity. We want it to be a smart, low-cost way of achieving efficiencies for our shared corporate members while respecting local differences and ensuring local IABs are at the heart of an important global conversation.”
In addition, the IAB Tech Lab is organizing to modularize its privacy and data protection technical specifications to enable global companies to integrate with a shared global foundation that can support distinct regional and national privacy laws and needs.
At IAB Canada, we embrace this opportunity to work with the trailblazers and have already kicked of our own pilot project to support the development of a “TCF Canada”. “The enormous shifts towards privacy by design taking place in the industry are affecting all markets including Canada. As governments look for adequacy in legislation and compliance across borders, it is more critical than ever to build on existing, best in class standards. We are thrilled to partner with IAB Europe and IAB Tech Lab to leverage the successful TCF framework for Canada. This move will lay the foundation for privacy compliance in the context of digital advertising for years to come,” said IAB Canada President, Sonia Carreno about the initiative.
We are currently working with members who have already adopted the framework in Europe to create our own policy framework for the TCF that supports Canadian privacy legislation – PIPEDA. The next step will be to work with the Tech Lab to create our own local string that will bring the framework to life in Canada.
You can read the full press release here.