Position Type Company Location Posted On Interested?
General Sales Manager Full Time Pattison Media Ltd Nanaimo, BC Jun 30, 2022 Apply Now

General Sales Manager

Nanaimo, BC

The Island Radio Division of Pattison Media has a very rare opening for a passionate Sales Manager with experience building and guiding high performance teams. The Island Radio head office is in Nanaimo, plus we operate in the mid-island markets of Parksville, Qualicum Beach, Courtenay, Campbell River and Port Alberni.

Who YOU are:

We’re looking for an individual who lives by our Pattison values of Integrity, Accountability, Collaboration, Innovation, Quality and Customer Service.

You are a collaborative leader who recognizes opportunities, plans for success and is results oriented. You demonstrate decisiveness under difficult circumstances. As General Sales Manager you would have the ability to lead a team and foster an open and honest environment.

Our ideal candidate values their team first and foremost. They are skilled at supportive measures such as mentorship and development all the while meticulously managing client relations and fostering strong relationships in the business community.  This role is also responsible for setting revenue objectives while implementing initiatives to achieve those targets.


About the Role:

You would report to the Director of Non-Metro Sales and Vancouver Island General Manager, with the following key responsibilities:

  • Lead by example and set the standard of excellence for our Island Radio sales teams.
  • Maximize advertising revenue on radio and digital platforms, while managing key client accounts and senior relationships
  • Establish local sales budget/ forecasts in conjunction with Director of Non-Metro Sales and GM.
  • Train, motivate and inspire local sales team members to maximize job performance and engagement.
  • Identify and develop areas of strength both individually and team-based to strategically gain competitive advantage.
  • Build and maintain a strong working relationship with programming, traffic, creative, production, promotions, and financial departments.


  • Minimum 3 years sales management experience, plus minimum 5 years of related experience in a sales position.
  • University degree in relevant field is an asset.
  • Highly responsible and reliable with exceptional attention to detail.
  • Must possess a strong working knowledge of the Broadcasting and Media industry.
  • Experience with selling digital media is an asset.
  • Excellent communication and interpersonal skills with proven ability to manage a team of high performers.
  • Knowledge of CRM platforms is an asset.
  • Experience in effectively managing station budgets and exceeding revenue goals.
  • Competitive mindset with strong analytical, organizational and persuasion skills.
  • Highly creative, innovative, enthusiastic, and strategic.
  • Knowledge of Microsoft Word, Excel, and PowerPoint.
  • Knowledge of WideOrbit an asset.
  • Excellent prospecting and presentation skills.


If you think you’d be a good match, we’d love to meet you! You can apply online at www.pattisonmedia.com/careers or send your resume, references, and Pattison Media New Applicant Self ID Form by July 30th, 2022, to:


Katie O’Connor

Non-Metro Sales Director



Only those selected for an interview will be contacted.

*Our New Applicant Self ID Form is available for download at pattisonmedia.com/selfidform.pdf and should be completed and attached to all employment applications. Please note your completed forms will be kept confidential*

Pattison Media is committed to our social responsibility of equal opportunity employment and does not discriminate against any employee or applicant on the basis of race, color, ancestry, national origin, disability, medical condition, gender identity, sexual orientation, or age, religion, expression, marital status or other non-job-related criteria. We encourage members of all designated groups to identify themselves using our self identification form, as doing so will help us correct under-representation of those individuals in our company.