Digital Media Specialist — DAC Group
Position | Type | Company | Location | Posted On | Interested? | Digital Media Specialist | Full Time | DAC Group | Toronto | Jun 20, 2018 | Apply Now |
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Looking for that career-defining opportunity?
At DAC Group, we’re all about setting ambitious goals—that’s why we need people who are up for a challenge. In return, we can offer plenty of opportunities for career growth and the option to spend part of your week working remotely (we’re flexible like that!) If you think you have what it takes to plan, execute, and manage search campaigns for our diverse roster of clients, it’s time to get in touch!
There’s a lot going on in the background of any paid search campaign. From keyword research to budgeting, and understanding the unique needs of each and every client, the day-to-day for a Digital Media Specialist running multiple campaigns can vary wildly. We’re looking for someone who not only understands best practices in digital, but isn’t afraid to get creative. After all, we prefer to be ahead of the curve rather than scrambling to catch up.
What You Get
- The opportunity to shape the future – yours and ours – at a well-established and fast-growing digital performance marketing agency with offices across the US, Canada and Europe.
- The chance to be a valued part of our Media Team and spend your days creating campaigns that convert.
- A competitive salary and benefits package, plus profit sharing.
- A modern, recently renovated working environment in Toronto, complete with free parking, collaborative spaces, ping-pong table, treadmill desk, free in-building gym and easy access to public transit (three-minute walk to Leslie Subway Station)
What We Get
- A detail-oriented planner who can take into consideration best practices, client needs, and DAC-specific capabilities.
- An expert to perform research on target audience, brands, category, competitive landscape, and keywords.
- A strong writer to create ad copy that incorporates brand messaging and promotions through unique headlines, location information, ad extensions, and CTAs.
- A manager to oversee SEM campaigns including budgets and timelines as well as update geo-targeting and ad copy as needed.
- A digital native who knows the importance of constant tracking and optimization from ad copy, to budgeting, to capitalizing on trends.
- A money-savvy professional who will keep an eye on campaign performance and identify when to pause and re-allocate budgets for a larger impact.
- An organized team player who can work with other teams to review and interpret data and provide guidance for optimizing campaign strategies.
Requirements:
- 2 – 5 years of paid search/SEM marketing experience
- Experience working with large campaigns (i.e. multiple thousands of keywords, ad copies, and budgets of +$500k PA)
- Detailed experience with search engines such as Google, Yahoo!, and Bing
- Keyword research and experience estimating campaign size and budget
- Detailed report creation for paid campaigns
- Knowledge of HTML and other Web scripting languages
What We Want
It’s really very simple: we want to know what makes you special. Send us an application that showcases your talent – and your personality – and shows us how you would thrive in our unique agency environment.