Programmatic Yield Analyst (English Services) — CBC
|Programmatic Yield Analyst (English Services)
|May 6, 2021
At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness, and relevance.
CBC/Radio-Canada is a highly-regarded national broadcaster, content creator and pioneer of media technology. Not just in Canada, but around the world. The Monetization Platform & Services team at CBC Media Solutions builds the technology that powers our national digital revenue strategy.
CBC’s Media Solutions is looking for an experienced Programmatic Yield Analyst to join their team. In this newly created role, you will be responsible for programmatic open market yield analysis, reporting advertising revenue, and will build relationships across the organization as well as with demand-side partners.
Who you are and where are you now?
You are an autonomous, self-starter who’s eager to play a critical role in executing CBC’s national digital revenue strategy. You are excited to work with the latest technology and want to implement best practices wherever possible. You currently work in the digital publishing industry and are passionate about programmatic analysis.
What’s in it for you?
Collaboration across teams. You will play an influential role with internal and external partners. You will be part of a team that is building the foundation for how we responsibly work with advertisers to build the technology that powers our digital revenue strategy.
Be part of the change. CBC/Radio-Canada is a Canadian institution. As a public broadcaster, we are highly accountable to our audience and exercise caution when working with our data. You want to be part of a team actively transforming the use of data and audience-based selling at CBC/Radio-Canada.
Career growth. CBC is fully invested in our people. We will provide you with the time, resources and championing that you need to keep your career here rewarding. There is a significant growth opportunity as part of this group – selling on data is the future.
How you will make a difference, you will:
Analyze. You will perform in-depth assessments on each programmatic partner and connection point in order to maximize revenue, eCPM and fill. You will gather, interpret, and use complex data to develop actionable steps that will improve processes and optimize results. Day-to-day, you will assess company and client needs, receive robust information for analysis, looking for telltale trends or areas for improvement.
Report. You will maintain a daily shared programmatic revenue dashboard as well as ad hoc reporting requests.
Collaborate. You will work closely with Programmatic Sales and Revenue Optimization to develop solutions that are in line with the goals of Media Solutions, and the CBC at large.
Private Market. You will work closely with the Programmatic and Sales teams to grow private market relationships. You will help build new relationships by identifying opportunities to convert open market buyers to private market.
Billing. You will assist in the monthly billing process.
Data. You will work with the rest of the Programmatic team to find opportunities to leverage first party data from multiple sources for use in the open and private markets.
What you bring:
The education and experience. You have a bachelor’s degree, preferably in a scientific field and have worked in digital publishing for 3+ years. You have 2+ years of hands-on experience in programmatic demand partner analysis.
The technical knowledge. You are well-versed in Google Ad Manager as well as multiple programmatic demand channel UIs. You are familiar with ADX, Index Exchange, AppNexus and Amazon interfaces, among others.
Analytical mindset. You approach problems tactically and constantly use data to re-evaluate your strategies.
The communication skills. You are an excellent communicator with the ability to write clear, concise emails and can present to small to medium groups.
The relationship-building expertise. You can nurture strong two-way relationships with clients, peers, partners, and external technology vendors.
We thank all applicants for their interest, but only candidates selected will be contacted.