Position Type Company Location Posted On Interested?
Planning & Optimization Manager Full Time Hearts & Science Toronto (currently working remotely due to Covid-19) Oct 21, 2021 Apply Now

Company Overview:

Hearts & Science’s programmatic team delivers market-leading programmatic media technologies and solutions to Hearts & Science clients globally. Our wide range of products and services include, programmatic media buying for display, video, mobile, social, and emerging channels, audience segmentation, on-demand audience and media analytics, including custom insights, and programmatic strategy consulting.

Position and Responsibilities:

The planning and optimization group is the core of our organization, responsible for applying highly analytical and quantitative approaches to deliver campaign performance, taking financial risk, and assisting the Programmatic Solutions teams in managing client relationships. P&O managers are expected to employ and continually define the state-of-the-art techniques in the online marketing industry through their deep understanding of digital technologies, a passion for using data to inform creative problem solving.  They must possess excellent active listening skills to understand client needs and translate those needs into campaign objectives. Managers’ report to P&O Associate Director

Responsibilities include:

Performance Management

  • Master Media and buying-related technologies, including DSPs, DMP, 3rd party ad servers and manual exchanges
  • Understand client performance objectives and develop successful segmentation and optimization strategies to exceed client expectations
  • Independently drive highly analytical and quantitatively driven techniques to continually exceed client performance expectations, allowing Hearts & Science to increase share of budgets
  • Set campaign “strategies”, e.g. targeting, bidding, platforms, data usage, ideas, downstream client funnel optimization
  • Able to make compelling arguments based on data and results for more client data access
  • Hands-on execution and management of day-to-day performance of client campaigns
  • Mine campaign, ad server, impression, and user data to identify and capitalize on key drivers of performance and identify opportunities for account growth
  • Develop at minimum 2 best practices per year leading to incremental profit growth of $250,000+ annually
  • Work with the Product team to enhance the utility of existing trading-related technologies and define future industry-leading capabilities
  • Execute Hearts & Science and 3rd party planning, activation & measurement tools as client needs dictate
  • Manages Salesforce at the account level inclusive of plugs


Programmatic Planning

  • Programmatic Media and Programmatic Solutions at Hearts & Science work very closely on a daily basis and are seated together in regional account teams and are both client-facing roles
  • Assist Solutions teams with client strategy development, annual account plans, and marketing solutions for clients
  • Work closely with agency account teams and brand clients to develop best-in-class solutions
  • Increase Hearts & Science revenue and market share through new client development and upsell of existing clients
  • Translates client goals and KPI’s to platform activation strategies/tactics
  • Drive planning & discovery in console
  • Develop and implement all media mix logistics, definitions, processes at client-level
  • Communicate day-to-day format, screen, platform performance to clients and agencies as needed


Organizational Management

  • Demonstrates leadership through influence with Agency and Programmatic Solutions counterparts.
  • Train team members and others on Programmatic Buying best practices
  • Develop relationships with other Programmatic Buying professionals to share best practices and lessons learned
  • Own a deep Technical understanding of Hearts & Science and 3rd party planning, activation & measurement tools
  • Develop people and team management skill

Required Education and Experience:

  • Experience managing online Display, Paid Search, Social, and Mobile campaigns
  • Experience optimizing Display marketing campaigns across DSP, DMP, and Ad Serving platforms
  • Bachelor’s degree in quantitative-intensive analytical discipline including: Operations Research, Industrial Engineering, Statistics, Engineering, Computer Science, Mathematics, Economics, or Finance
  • Advanced Excel/spreadsheet capabilities, Macro/VBA experience a plus
  • 1-3 years of work experience, with recent managerial experience in performance or direct-response online advertising
  • 2-3 years of experience managing client campaigns with proven track record of client success

Required Skills:

  • Proactive, self-starter, capable of setting goals and reporting progress against them
  • Exceptional analytical problem-solving abilities, ability to mine data for campaign performance insights and implement proper strategies to realize improvements with minimal interactions and financial exposure
  • Passion for experimental design integrity and excellence including use of A/B control testing, statistical significance, deductive reasoning and logic, and ability to apply these skills in a field fraught with imperfect information and highly variable conditions
  • Ability to multi-task, prioritize, and balance time across 5-10+ clients, multiple partner relationships, and internal initiatives on a daily basis
  • Strong leadership & communication skills
  • Team player
  • Data analysis in Excel, including Pivot Tables & basic statistics. Experience with SPSS, SAS, Salesforce, Business Objects or other BI & statistical toolsets a plus Advanced understanding and experience with DSPs, DMPs, 3rd Party data, pixel technologies, Ad Servers (DoubleClick a plus), Attribution, and Ad Verification

Diversity & Inclusion:  

Hearts & Science is committed to having a workplace that respects diversity and inclusion as reflected in the various designated groups. This respect must be demonstrated by our team members, our leadership, our client services and within our employment practices and relationships with all stakeholders.