Senior Media Planner — Publicis Media

The Senior Planner is an important member of a broader Strategy team, which pursues and activates against meaningful insights with the goal of driving measurable results. The Senior planner’s key skills-set includes deep analytical skills, math proficiency, and significant creativity, a solid understanding of consumer behavior, strong negotiation skills and great attention to detail.

• Gather and analyze marketing, industry, and consumer insights data to determine the client’s advertising and media needs
• Analyze media alternatives and make recommendations as to how to best allocate the advertising budget. Plans typically include analysis and recommendations on targeting, geography, scheduling, support level and budget
• Develop understanding of client’s business and competitive landscape
• Assist in developing budget allocations across media resulting in strategic and effective media plans
• Present plans to the client brand group, with assistance where necessary of more senior media team
• Clearly communicate media objectives, strategies and executional guidelines to execution teams
• Work closely with agency partners
• Maintain strong relationships with media suppliers and stay abreast of market conditions
• Campaign maintenance ensuring quality control and adherence to overall media plan objectives.
• Develop campaign performance documents, including online campaigns
• Utilization and knowledge of syndicated media, research, and other data resources
• Take an active role in client education of the evolution of the media landscape
• Active participation in internal and external status meetings
• Develop/assist with development of POVS
• Active participant in the overall financial process – responsible for collecting and inputting data and ensuring monthly billing is accurate and delivered on deadline

• Bachelor’s degree; degree or concentration in advertising, marketing, business administration, and communications preferred
• 3+ years in Media
• Challenges traditional boundaries and demonstrates consistent creative approaches to business problems
• Detail-oriented and able to produce accurate work product
• A keen sense of curiosity
• Strong written and verbal communication and presentation skills
• Demonstrated experience in negotiating
• Able to work successfully within a team, handling high volume workload, and meeting tight deadlines under pressure
• Demonstrates critical thinking and problem solving abilities
• Strong analytical abilities & proficiency in math
• Ability to effectively utilize media research and reporting resources
• Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint.