Senior Programmatic Trader — The 2045 Collective

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We’re seeking an experienced and driven Senior Programmatic Trader to join our dynamic team in Toronto. This role offers a unique opportunity to architect and execute high-impact digital marketing campaigns for brands across various industries.

About Us

The 2045 Collective is a Toronto-based digital marketing agency specializing in data-driven, AI-optimized advertising solutions for scaling agencies and brands. Founded in 2019, the company combines enterprise-grade strategies with proprietary technology to deliver full-funnel omnichannel campaigns across programmatic, retail, search, and social media platforms.

Your Role

As a Senior Programmatic Trader, you’ll be at the forefront of our performance-driven campaigns. You’ll architect, execute, and optimize programmatic strategies that turn client budgets into measurable, game-changing results. This role demands a blend of technical expertise, strategic thinking, and a relentless focus on ROI.

Key Responsibilities

Campaign Management:

• Develop and execute programmatic advertising strategies that align with client goals and deliver high ROI.
• Oversee the setup, management, and optimization of programmatic campaigns across multiple demand-side platforms (DSPs) and ad exchanges.
• Monitor and adjust campaign parameters to ensure optimal performance, including targeting, bidding strategies, and creative rotation.

Data Analysis and Optimization:

• Analyze campaign performance data to identify trends, insights, and areas for improvement.
• Implement optimization strategies based on data-driven insights to maximize campaign effectiveness and efficiency.
• Conduct A/B testing and other experimentation methods to refine targeting and creative strategies.

Client and Stakeholder Communication:

• Act as a key point of contact for clients, providing updates on campaign performance, insights, and recommendations.
• Prepare and present detailed reports on campaign results, highlighting key metrics, successes, and areas for improvement.
• Collaborate with internal teams, including Account Managers and Creative, to align campaign strategies and ensure cohesive execution.
• Platform Expertise:
• Maintain expertise in programmatic platforms, tools, and technologies, including DSPs, data management platforms (DMPs), and supply-side platforms (SSPs).
• Stay current with industry trends, best practices, and emerging technologies to drive innovation and maintain a competitive edge.

Strategic Planning:

• Contribute to the development of strategic media plans and recommendations based on client objectives and market analysis.
• Identify opportunities for growth and improvement within existing campaigns and propose new strategies to enhance performance.

Technical and Operational Excellence:

• Ensure the accurate and efficient execution of campaign tasks, including tagging, tracking, and integration with analytics tools.
• Troubleshoot and resolve any technical issues related to campaign delivery or performance.

What You’ll Bring

• Has 3+ years of experience managing high-impact programmatic campaigns
• Demonstrates advanced proficiency with platforms including DV360, The Trade Desk, and StackAdapt
• Exhibits strong analytical capabilities with expertise in Google Analytics, Looker Studio, or similar tools
• Holds relevant certifications in major DSP platforms

Competencies:

• Strategic Thinking: Ability to develop and execute data-driven advertising strategies
• Problem-Solving: Approaches challenges with innovative solutions and adaptability
• Communication: Clearly articulates complex technical concepts to both technical and non-technical stakeholders
• Leadership: Provides guidance and mentorship to junior team members
• Performance-Driven: Has a documented history of exceeding performance benchmarks across display, video, and CTV formats
• Continuous Learning: Stays updated with evolving industry trends and technologies

Why You’ll Love Working with Us

• Flexible hybrid work environment with one day per week in-office (close to Union Station)
• Comprehensive benefits package starting from day one!
• Generous vacation time and personal days
• Opportunities for professional development and skill-building
• Fun annual team offsites to exciting locations (last year was Mexico)

If you’re passionate about programmatic advertising, have a proven track record of exceeding performance benchmarks, and are ready to play a key role in shaping the future of digital marketing for challenger brands, we’d love to hear from you. Join us in revolutionizing how brands connect with their audiences in the digital age.