The State of Programmatic Social Media Integration – April 2017
IABCanadaWPProgSocApril20171…
Read MorePersonal Information Protection and Electronic Documents Act (PIPEDA) – Brief Overview
Developed to promote consumer confidence in eCommerce the Personal Information Protection and Electronic Documents Act (PIPEDA) became law in April 2000. PIPEDA is a Canadian law relating to data privacy. It governs how private sector organizations collect, use and disclose…
Read MoreAR/VR Landscape – Unity VRAds + Virtual Room Ad Experience – August 29, 2017 (committee)
IAB_Canada_VR_AR Mtg_DRAFT_AB Unity…
Read MoreThe Components of Ad Tech – An Essential Overview
With transparency being top of mind for programmatic buyers, IAB Canada’s Ad Tech Council have published a white paper that outlines each component of a digital media campaign in detail. Each area is defined and includes some context around the…
Read MoreBill S-228 Marketing to Kids – An IAB Canada Update
Following is an update on the Marketing to Kids bill that is currently under consideration. There is a very strong likelihood that this bill will pass and that it will come into full effect in 2019. We will continue to…
Read MoreIAB Canada 2017-18 Internet Advertising Revenue Report – Executive Summary
Canadian Internet Ad Revenue continued its remarkable, double-digit growth in 2017, rising sharply by $1.3 billion or +23% to $6.8 billion, 9% over forecast. Mobile revenue continues to drive a significant portion of the growth. In 2017 mobile accounted for…
Read MorePaid. Owned. Earned.
What it is and how brands can harness the model for social media endeavors After successfully releasing their social media infographic, IAB Canada’s Social Media Committee has finalized a document to help marketers navigate the paid, owned, earned strategic…
Read MoreRequest for Information/Proposal Template
IAB Canada believes that a clearly articulated request for information (RFI) and/or request for proposal (RFP), including the subsequent scope of work, is essential to business success – especially in the area of digital marketing. We are pleased to help…
Read MoreSpecialized Glossaries
As a supplement to our standard Glossary of Terms, IAB Canada has also compiled specific terms and definitions based on the following aspects of the digital media space:…
Read MoreCanadian Interactive Industry Advertising Salary Guides
2013 National Salary Report – Digital Agencies, Media Publishers/Broadcasters The 2013 DERHAK/Georgian National Salary Survey is a national-level report with information on salary and company-wide benefits for job positions across the following sectors in the marketing industry: Digital Advertising Agencies,…
Read More