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Paid. Owned. Earned.

What it is and how brands can harness the model for social media endeavors   After successfully releasing their social media infographic, IAB Canada’s Social Media Committee has finalized a document to help marketers navigate the paid, owned, earned strategic…

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Request for Information/Proposal Template

IAB Canada believes that a clearly articulated request for information (RFI) and/or request for proposal (RFP), including the subsequent scope of work, is essential to business success – especially in the area of digital marketing. We are pleased to help…

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Specialized Glossaries

As a supplement to our standard Glossary of Terms, IAB Canada has also compiled specific terms and definitions based on the following aspects of the digital media space:…

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Canadian Interactive Industry Advertising Salary Guides

2013 National Salary Report – Digital Agencies, Media Publishers/Broadcasters The 2013 DERHAK/Georgian National Salary Survey is a national-level report with information on salary and company-wide benefits for job positions across the following sectors in the marketing industry: Digital Advertising Agencies,…

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