Following is an update on the Marketing to Kids bill that is currently under consideration. There is a very strong likelihood that this bill will pass and that it will come into full effect in 2019. We will continue to…

Canadian Internet Ad Revenue continued its remarkable, double-digit growth in 2017, rising sharply by $1.3 billion or +23% to $6.8 billion, 9% over forecast. Mobile revenue continues to drive a significant portion of the growth. In 2017 mobile accounted for…

What it is and how brands can harness the model for social media endeavors   After successfully releasing their social media infographic, IAB Canada’s Social Media Committee has finalized a document to help marketers navigate the paid, owned, earned strategic…

IAB Canada believes that a clearly articulated request for information (RFI) and/or request for proposal (RFP), including the subsequent scope of work, is essential to business success – especially in the area of digital marketing. We are pleased to help…

As a supplement to our standard Glossary of Terms, IAB Canada has also compiled specific terms and definitions based on the following aspects of the digital media space:…

2013 National Salary Report – Digital Agencies, Media Publishers/Broadcasters The 2013 DERHAK/Georgian National Salary Survey is a national-level report with information on salary and company-wide benefits for job positions across the following sectors in the marketing industry: Digital Advertising Agencies,…