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IAB Video Landscape Report 2018

In early 2018 at the IAB Annual Leadership Meeting, IAB announced a paradigm-shifting thesis to capture, explain and understand an “enduring shift in the way the consumer economy operates”, a shift from a century old “indirect brand economy” to a…

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Branded Content Guide 2019

To view the Branded Content Guide, click here. As brands continue to identify new ways to engage with their consumer, the idea of Branded Content remains an area of interest, exploration and even, hesitancy. With questions like: how do I…

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Publisher Media Kit

The first of its kind Publisher Media Kit is Canada’s own comprehensive Digital Media Buying Guide, set to demonstrate the vast scope of IAB Canada Publisher offerings available to media buyers and planners – today! Designed as a helpful resource…

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