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To view the Branded Content Guide, click here. As brands continue to identify new ways to engage with their consumer, the idea of Branded Content remains an area of interest, exploration and even, hesitancy. With questions like: how do I…
Read MoreTo view the “Branded Content Creation & Distribution Guide” click here.…
Read MoreThe first of its kind Publisher Media Kit is Canada’s own comprehensive Digital Media Buying Guide, set to demonstrate the vast scope of IAB Canada Publisher offerings available to media buyers and planners – today! Designed as a helpful resource…
Read MoreIAB Canada Programmatic Landscape 2020 IAB Canada Programmatic Landscape 2019 IAB Canada Programmatic Landscape 2018 …
Read MoreThe IAB Tech Lab announced the formation of the Blockchain Working Group on September 18, 2017 under the leadership of Richard Bush, President, NYIAX, and Michael Palmer, Director, GroupM. Thanks to all the hard work of the working group, the…
Read MoreThe Who, What, Why, When and How of AR/VR + a glossary of terms. Click here to download IAB Canada’s Guide to AR/VR 2018 …
Read MoreRead the IAB Canada Marketer’s Guide, a primer for GDPR. What is the GDPR? Does the GDPR apply to my business? What are my next steps? Download the PDF here: GDPR_IAB_Marketer Council …
Read MoreIAB Canada Glossary of Terms IAB Canada Glossaire des Termes…
Read MoreSocialMedia-Glossary-English…
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Read MoreThe Reach of the EU GDRP in Canada On May 25, 2018, the General Data Protection Regulation (GDPR) will impact companies in Europe and around the world. The penalties for violating are potentially severe – Fines of €20 million or…
Read MoreIAB Tech Lab – OpenDirect 2.0 for Public Comment – Canadian Draft – Jan 11, 2018…
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