Released June 13, 2018, IAB Global Research shows that 67% of consumers worldwide have live streamed video & more than half of them prefer free, ad-supported experiences over other options.…

RELEASED IN JUNE 2017, IAB Global Research Shows 1 in 5 Smartphone Owners Worldwide Use Their Device Every 5 Minutes & Nearly Half of All Users Are Motivated to React to Ads after Seeing Them on Mobile. The Mobile Web…

Released in June 2015, the IAB’s 2015 Global Mobile Video Report offers comprehensive insights into mobile video consumption across the globe, regionally and by country – notably Canada. Published by the IAB Mobile Marketing Centre of Excellence in New York,…

Released in September 2016, the IAB’s Global & Canada Mobile Commerce Report offers comprehensive insights into mobile commerce across the globe, regionally and by country – notably Canada. With the ubiquity of mobile devices and mobile Internet around the globe,…