The modern marketer is responsible for testing, optimizing and proving the effectiveness of their digital marketing investments. Knowing what platforms to leverage – and how, can feel like an arduous task. In an effort to highlight successful executions within the…

From Moat’s “Attention Economy-Canada Deep Dive” Report, presented in partnership with IAB Canada at the Business of Digital SON Conference, May 31 ’2017 in Toronto. Contents – Consumer time spent online in Canada is growing, along with digital ad spend.…

The BrightRoll research team and IAB Canada are committed to understanding what matters most to Canadian advertising agencies. Year-over-year, we mine for insights into trends and topics that deserve more attention. How do agencies allocate media budgets? How have agency…