As brands continue to increase their use of context and data-driven marketing, they are leveraging the ability to serve personalized content to a user based on their interests, demographics, etc.

IAB released these standards to increase the fluidity of ad formats and in general help facilitate a content-driven ad model where an ad simply becomes a rendering of several pieces of content e.g. an image, a line of copy, an animation, etc.

IAB Canada is pleased to share standards that are not merely defining an ad format, but rather, the content that will ultimately form an ad.

Dynamic Content Ad Standards – 2017 (PDF)