Our guidelines are designed to help the Canadian marketing community realize maximum efficiency & effectiveness in order to drive business results.
To review the following English and French documents, please click on the link below. Promotion Prohibitions under the Cannabis Act, Health Canada, Cannabis Legalization and Regulation Branch, September 2018 Interdictions relatives à la promotion conformément à la Loi sur le…
Read MoreAs consumers look for more obvious value for being exposed to ads, it’s important to set guidelines on what these ads should be worth and how to ensure they are maintaining a higher experience standard. IAB published a Playbook this…
Read MoreOn November 16th, 2018 The European Data Protection Board (EDPB) released draft Guidelines 3/2018 on the territorial scope of the GDPR The document is out for public consultation and commentary until January 18, 2019. Canadian-based companies have had many questions…
Read MoreAs anticipated, the Office of the Privacy Commissioner of Canada (OPC) clarified where obligation lies in reporting a data breach, while personal information is resting with a third-party processor. Developed to assist organizations in meeting their breach reporting and record-keeping…
Read MoreThe IAB Standard Ad Unit Portfolio - Release Date July 2017. The new ad standards feature flexible ad sizes and are in alignment with LEAN Principles (light, encrypted, ad choices supported and non-invasive).
Read MoreAs brands continue to increase their use of context and data-driven marketing, they are leveraging the ability to serve personalized content to a user based on their interests, demographics, etc. IAB released these standards to increase the fluidity of ad…
Read MoreIAB Canada recently held a Privacy for Publishers workshop covering off the latest developments in privacy legislation in Canada. There was a lengthy discussion about responsibilities around personal information as well as best practices. As a follow-up IAB Canada released…
Read MoreThe delivery of digital advertising in Canada is primarily regulated by Canadian private sector privacy legislation and anti-spam legislation. Canadian Privacy Legislation: There are four private sector privacy statutes in Canada: the Federal Personal Information Protection Electronic Documents Act, Alberta’s…
Read MoreThe Charter of the French Language (“Charter”) defines French as the official language of Quebec and sets out certain requirements related to the use of the French language in the province, including the following with respect to advertising and websites.…
Read MoreIntellectual property in Canada is governed under several pieces of federal legislation, including The Trade-marks Act and The Copyright Act. Trade-marks A trade-mark is a word, symbol or design (or a combination of these) that is used to distinguish the…
Read MoreThere are various legal regimes that must be considered when running a promotional contest in Canada. In addition to Canadian privacy legislation and CASL, some of the other key considerations are set out below. Competition Act The Competition Act prohibits…
Read MoreFalse and misleading representations in advertising are prohibited under both the federal Competition Act, as well as provincial consumer protection legislation. Competition Act The Competition Act governs most business conduct in Canada and is aimed at preventing anti-competitive practices in…
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