Our guidelines are designed to help the Canadian marketing community realize maximum efficiency & effectiveness in order to drive business results.
IAB Tech Lab has just launched the final version of the app-ads.txt specification. App-ads.txt is an extension of the original ads.txt standard which provides a mechanism for content owners to declare their authorized digital sellers. The specification supports mobile app,…
Read MoreResponse from US advertising and marketing trade associations to the California Consumer Privacy Act. To view the response, please click here.…
Read MoreFrom an IAB Canada standpoint, we are extremely concerned about the amendments made to Section 9 of CASL. As part of our ongoing participation in a broader collations of industry associations, we have appealed to ISED to encourage CRTC to…
Read MoreThe Federal Government has introduced a newly proposed amendment to Bill C-76 (Amending the Canada Elections Act) that imposes new transparency obligations onto any platform, publisher or app that displays political advertising.…
Read MoreIAB Canada has been working hard on behalf of our Members to ensure that your voice is being heard in response to the developing Bill S-228. The objective of this new legislation is to restrict the advertising of “unhealthy” foods…
Read MoreOn December 5th, 2018, at our Spotlight on Policy webinar, IAB Canada and Adam Kardash, Chair Privacy and Data Management at Osler, Hoskin& Harcourt LLP presented the following: PIPEDA’s Security Breach Notification Requirements CASL – Significant Anti-Spam Law Development You…
Read MoreTo review the following English and French documents, please click on the link below. Promotion Prohibitions under the Cannabis Act, Health Canada, Cannabis Legalization and Regulation Branch, September 2018 Interdictions relatives à la promotion conformément à la Loi sur le…
Read MoreAs consumers look for more obvious value for being exposed to ads, it’s important to set guidelines on what these ads should be worth and how to ensure they are maintaining a higher experience standard. IAB published a Playbook this…
Read MoreOn November 16th, 2018 The European Data Protection Board (EDPB) released draft Guidelines 3/2018 on the territorial scope of the GDPR The document is out for public consultation and commentary until January 18, 2019. Canadian-based companies have had many questions…
Read MoreAs anticipated, the Office of the Privacy Commissioner of Canada (OPC) clarified where obligation lies in reporting a data breach, while personal information is resting with a third-party processor. Developed to assist organizations in meeting their breach reporting and record-keeping…
Read MoreThe IAB Standard Ad Unit Portfolio - Release Date July 2017. The new ad standards feature flexible ad sizes and are in alignment with LEAN Principles (light, encrypted, ad choices supported and non-invasive).
Read MoreAs brands continue to increase their use of context and data-driven marketing, they are leveraging the ability to serve personalized content to a user based on their interests, demographics, etc. IAB released these standards to increase the fluidity of ad…
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