Our guidelines are designed to help the Canadian marketing community realize maximum efficiency & effectiveness in order to drive business results.

Dynamic Content Ad Standards

As brands continue to increase their use of context and data-driven marketing, they are leveraging the ability to serve personalized content to a user based on their interests, demographics, etc. IAB released these standards to increase the fluidity of ad…

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Regulatory Structure

The delivery of digital advertising in Canada is primarily regulated by Canadian private sector privacy legislation and anti-spam legislation. Canadian Privacy Legislation: There are four private sector privacy statutes in Canada:  the Federal Personal Information Protection Electronic Documents Act, Alberta’s…

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French Language Requirements

The Charter of the French Language (“Charter”) defines French as the official language of Quebec and sets out certain requirements related to the use of the French language in the province, including the following with respect to advertising and websites.…

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Intellectual Property

Intellectual property in Canada is governed under several pieces of federal legislation, including The Trade-marks Act and The Copyright Act. Trade-marks A trade-mark is a word, symbol or design (or a combination of these) that is used to distinguish the…

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Contests & Promotions

There are various legal regimes that must be considered when running a promotional contest in Canada. In addition to Canadian privacy legislation and CASL, some of the other key considerations are set out below. Competition Act The Competition Act prohibits…

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False & Misleading Advertising

False and misleading representations in advertising are prohibited under both the federal Competition Act, as well as provincial consumer protection legislation. Competition Act The Competition Act governs most business conduct in Canada and is aimed at preventing anti-competitive practices in…

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Canada’s Anti-Spam Legislation

Canada’s Anti-Spam Legislation (“CASL”) applies when organizations (1) send commercial electronic messages, and (ii) install computer programs on another person’s computer system. Sending Commercial Electronic Messages Subject to limited exceptions, CASL requires consent (either express or implied) for the sending…

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Canadian Privacy Legislation

There are four private sector privacy statutes in Canada: Personal Information Protection and Electronic Documents Act (PIPEDA) Personal Information Protection Act (Alberta) Personal Information Protection Act (British Columbia) An Act Respecting the Protection of Personal Information in the Private Sector…

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Standard Terms & Conditions

IAB Canada is proud to offer the digital advertising industry a standard set of Terms & Conditions that can be used when booking a campaign. Each year a task force of IAB Canada members assemble to review the current document…

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IAB U.S. Guidelines Reference

IAB Canada supports many IAB U.S. Guidelines and Standards. We encourage our members to familiarize themselves with, and to follow, these initiatives: Mobile & HTML5 Guidelines: Mobile Application Advertising Measurement Guidelines Mobile Web Advertising Measurement Guidelines HTML5 Digital Advertising Guidance…

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Pay-For-Performance Ad Campaign Guidelines

IAB Canada’s Pay-For-Performance Ad Campaign Guidelines are designed to help Publishers, Ad Networks, Advertisers and Agencies maximize success when conducting direct response campaigns across the web. Designed to be used in situations where the goal is to elicit a specific…

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