Our guidelines are designed to help the Canadian marketing community realize maximum efficiency & effectiveness in order to drive business results.

Mobile Checklist for Marketers

There are four elements every marketer should be asking of their agencies to ensure their digital advertising shows up successfully across all screens. 1. Make sure that your media agency buys mobile impressions on smartphones and tablets. For your media…

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Best Practices – Preventing Traffic Fraud

Advertisers expect that all online content is delivered to human audiences. But an alarming portion of digital advertising is being diverted by nefarious entities that exploit the ecosystem to deliver fraudulent traffic. The potential for fraud exists anywhere that media…

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Pay-For-Performance Ad Campaign Guidelines

IAB Canada’s Pay-For-Performance Ad Campaign Guidelines are designed to help Publishers, Ad Networks, Advertisers and Agencies maximize success when conducting direct response campaigns across the web. Designed to be used in situations where the goal is to elicit a specific…

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IAB U.S. Guidelines Reference

IAB Canada supports many IAB U.S. Guidelines and Standards. We encourage our members to familiarize themselves with, and to follow, these initiatives: Mobile & HTML5 Guidelines: Mobile Application Advertising Measurement Guidelines Mobile Web Advertising Measurement Guidelines HTML5 Digital Advertising Guidance…

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Standard Terms & Conditions

IAB Canada is proud to offer the digital advertising industry a standard set of Terms & Conditions that can be used when booking a campaign. Standard Terms & Conditions The Terms & Conditions were updated in May 2013. Download the…

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