Our guidelines are designed to help the Canadian marketing community realize maximum efficiency & effectiveness in order to drive business results.

Response to CASL Amendments

From an IAB Canada standpoint, we are extremely concerned about the amendments made to Section 9 of CASL. As part of our ongoing participation in a broader collations of industry associations, we have appealed to ISED to encourage CRTC to…

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Bill C-76 – Elections

The Federal Government has introduced a newly proposed amendment to Bill C-76 (Amending the Canada Elections Act) that imposes new transparency obligations onto any platform, publisher or app that displays political advertising.…

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Bill S-228 – Marketing to Kids

IAB Canada has been working hard on behalf of our Members to ensure that your voice is being heard in response to the developing Bill S-228. The objective of this new legislation is to restrict the advertising of “unhealthy” foods…

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Spotlight on Policy – PIPEDA and CASL

On December 5th, 2018, at our Spotlight on Policy webinar,  IAB Canada and Adam Kardash, Chair Privacy and Data Management at Osler, Hoskin& Harcourt LLP presented the following: PIPEDA’s Security Breach Notification Requirements CASL – Significant Anti-Spam Law Development You…

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Digital Advertising Guidelines

The IAB Standard Ad Unit Portfolio - Release Date July 2017. The new ad standards feature flexible ad sizes and are in alignment with LEAN Principles (light, encrypted, ad choices supported and non-invasive).

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Dynamic Content Ad Standards

As brands continue to increase their use of context and data-driven marketing, they are leveraging the ability to serve personalized content to a user based on their interests, demographics, etc. IAB released these standards to increase the fluidity of ad…

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Regulatory Structure

The delivery of digital advertising in Canada is primarily regulated by Canadian private sector privacy legislation and anti-spam legislation. Canadian Privacy Legislation: There are four private sector privacy statutes in Canada:  the Federal Personal Information Protection Electronic Documents Act, Alberta’s…

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