California Consumer Privacy Act
Response from US advertising and marketing trade associations to the California Consumer Privacy Act. To view the response, please click here.…
Read MoreResponse to CASL Amendments
From an IAB Canada standpoint, we are extremely concerned about the amendments made to Section 9 of CASL. As part of our ongoing participation in a broader collations of industry associations, we have appealed to ISED to encourage CRTC to…
Read MoreBill C-76 – Elections
The Federal Government has introduced a newly proposed amendment to Bill C-76 (Amending the Canada Elections Act) that imposes new transparency obligations onto any platform, publisher or app that displays political advertising.…
Read MoreBill S-228 – Marketing to Kids
IAB Canada has been working hard on behalf of our Members to ensure that your voice is being heard in response to the developing Bill S-228. The objective of this new legislation is to restrict the advertising of “unhealthy” foods…
Read MoreSpotlight on Policy – PIPEDA and CASL
On December 5th, 2018, at our Spotlight on Policy webinar, IAB Canada and Adam Kardash, Chair Privacy and Data Management at Osler, Hoskin& Harcourt LLP presented the following: PIPEDA’s Security Breach Notification Requirements CASL – Significant Anti-Spam Law Development You…
Read MorePromotion Prohibitions under the Cannabis Act – Health Canada
To review the following English and French documents, please click on the link below. Promotion Prohibitions under the Cannabis Act, Health Canada, Cannabis Legalization and Regulation Branch, September 2018 Interdictions relatives à la promotion conformément à la Loi sur le…
Read MoreIAB Publishes the Opt-In Value Exchange Guidelines for Brands
As consumers look for more obvious value for being exposed to ads, it’s important to set guidelines on what these ads should be worth and how to ensure they are maintaining a higher experience standard. IAB published a Playbook this…
Read MoreGDPR Territorial Scope Guidelines (Draft) – How Canadian Business are Affected
On November 16th, 2018 The European Data Protection Board (EDPB) released draft Guidelines 3/2018 on the territorial scope of the GDPR The document is out for public consultation and commentary until January 18, 2019. Canadian-based companies have had many questions…
Read MoreNew Guidelines for Mandatory Breach Reporting under PIPEDA and how they Impact Digital Advertising
As anticipated, the Office of the Privacy Commissioner of Canada (OPC) clarified where obligation lies in reporting a data breach, while personal information is resting with a third-party processor. Developed to assist organizations in meeting their breach reporting and record-keeping…
Read MoreDigital Advertising Guidelines
The IAB Standard Ad Unit Portfolio - The display ad standards feature flexible ad sizes and are in alignment with LEAN Principles (light, encrypted, ad choices supported and non-invasive).
Read MoreDynamic Content Ad Standards
As brands continue to increase their use of context and data-driven marketing, they are leveraging the ability to serve personalized content to a user based on their interests, demographics, etc. IAB released these standards to increase the fluidity of ad…
Read MorePrivacy – A Checklist of Privacy Regulatory Authority Expectations
IAB Canada recently held a Privacy for Publishers workshop covering off the latest developments in privacy legislation in Canada. There was a lengthy discussion about responsibilities around personal information as well as best practices. As a follow-up IAB Canada released…
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