As consumers look for more obvious value for being exposed to ads, it’s important to set guidelines on what these ads should be worth and how to ensure they are maintaining a higher experience standard. IAB published a Playbook this…
Read MoreNEW – IAB Canada Response to the Office of the Privacy Commissioner of Canada Strategic Plan – March 28th, 2024 IAB Canada Response on the Draft Guidance for Processing Biometrics, February 16, 2024 Developed to promote consumer confidence in eCommerce…
Read MoreThe IAB Standard Ad Unit Portfolio - The display ad standards feature flexible ad sizes and are in alignment with LEAN Principles (light, encrypted, ad choices supported and non-invasive).
Read MoreAs brands continue to increase their use of context and data-driven marketing, they are leveraging the ability to serve personalized content to a user based on their interests, demographics, etc. IAB released these standards to increase the fluidity of ad…
Read MoreCanada’s Anti-Spam Legislation (“CASL”) applies when organizations (1) send commercial electronic messages, and (ii) install computer programs on another person’s computer system. Other Resources Questions If you have any questions, or would like to discuss further, please reach out to …
Read MoreThe Charter of the French Language (“Charter”) defines French as the official language of Quebec and sets out certain requirements related to the use of the French language in the province, including the following with respect to advertising and websites.…
Read MoreThere are four private sector privacy statutes in Canada: Personal Information Protection and Electronic Documents Act (PIPEDA) Personal Information Protection Act (Alberta) Personal Information Protection Act (British Columbia) An Act Respecting the Protection of Personal Information in the Private Sector…
Read MoreIAB Canada assembled a small task force in late 2014 to discuss the issues, and possible solutions, for dealing with non-human traffic within the digital advertising ecosystem. The task force was comprised of Andrew Casale (Index Exchange), Matt Thornton (Google),…
Read MoreIn January and February 2015, IAB Canada hosted an exclusive webinar series discussing the power of HTML5 in the new ad landscape. Hosts Paul Vincent (Neuranet) and Jeffrey Martin (Addictive Mobility) guided listeners through the transition phase from an ad…
Read MoreThere are four elements every marketer should be asking of their agencies to ensure their digital advertising shows up successfully across all screens. 1. Make sure that your media agency buys mobile impressions on smartphones and tablets. For your media…
Read MoreAdvertisers expect that all online content is delivered to human audiences. But an alarming portion of digital advertising is being diverted by nefarious entities that exploit the ecosystem to deliver fraudulent traffic. The potential for fraud exists anywhere that media…
Read MoreIAB Canada’s Pay-For-Performance Ad Campaign Guidelines are designed to help Publishers, Ad Networks, Advertisers and Agencies maximize success when conducting direct response campaigns across the web. Designed to be used in situations where the goal is to elicit a specific…
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