Digital Advertising Guidelines
The IAB Standard Ad Unit Portfolio - Release Date July 2017. The new ad standards feature flexible ad sizes and are in alignment with LEAN Principles (light, encrypted, ad choices supported and non-invasive).
Read MoreDynamic Content Ad Standards
As brands continue to increase their use of context and data-driven marketing, they are leveraging the ability to serve personalized content to a user based on their interests, demographics, etc. IAB released these standards to increase the fluidity of ad…
Read MorePrivacy – A Checklist of Privacy Regulatory Authority Expectations
IAB Canada recently held a Privacy for Publishers workshop covering off the latest developments in privacy legislation in Canada. There was a lengthy discussion about responsibilities around personal information as well as best practices. As a follow-up IAB Canada released…
Read MoreRegulatory Structure
The delivery of digital advertising in Canada is primarily regulated by Canadian private sector privacy legislation and anti-spam legislation. Canadian Privacy Legislation: There are four private sector privacy statutes in Canada: the Federal Personal Information Protection Electronic Documents Act, Alberta’s…
Read MoreCanada’s Anti-Spam Legislation
Canada’s Anti-Spam Legislation (“CASL”) applies when organizations (1) send commercial electronic messages, and (ii) install computer programs on another person’s computer system. Sending Commercial Electronic Messages Subject to limited exceptions, CASL requires consent (either express or implied) for the sending…
Read MoreFalse & Misleading Advertising
False and misleading representations in advertising are prohibited under both the federal Competition Act, as well as provincial consumer protection legislation. Competition Act The Competition Act governs most business conduct in Canada and is aimed at preventing anti-competitive practices in…
Read MoreContests & Promotions
There are various legal regimes that must be considered when running a promotional contest in Canada. In addition to Canadian privacy legislation and CASL, some of the other key considerations are set out below. Competition Act The Competition Act prohibits…
Read MoreIntellectual Property
Intellectual property in Canada is governed under several pieces of federal legislation, including The Trade-marks Act and The Copyright Act. Trade-marks A trade-mark is a word, symbol or design (or a combination of these) that is used to distinguish the…
Read MoreFrench Language Requirements
The Charter of the French Language (“Charter”) defines French as the official language of Quebec and sets out certain requirements related to the use of the French language in the province, including the following with respect to advertising and websites.…
Read MoreCanadian Privacy Legislation
There are four private sector privacy statutes in Canada: Personal Information Protection and Electronic Documents Act (PIPEDA) Personal Information Protection Act (Alberta) Personal Information Protection Act (British Columbia) An Act Respecting the Protection of Personal Information in the Private Sector…
Read MoreStandard Terms & Conditions
IAB Canada is proud to offer the digital advertising industry a standard set of Terms & Conditions that can be used when booking a campaign. Each year a task force of IAB Canada members assemble to review the current document…
Read MoreIAB U.S. Guidelines Reference
IAB Canada supports many IAB U.S. Guidelines and Standards. We encourage our members to familiarize themselves with, and to follow, these initiatives: Mobile & HTML5 Guidelines: Mobile Application Advertising Measurement Guidelines Mobile Web Advertising Measurement Guidelines HTML5 Digital Advertising Guidance…
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