Our guidelines are designed to help the Canadian marketing community realize maximum efficiency & effectiveness in order to drive business results.
IAB Canada has been working hard on behalf of our Members to ensure that your voice is being heard in response to the developing Bill S-228. The objective of this new legislation is to restrict the advertising of “unhealthy” foods…
Read MoreOn December 5th, 2018, at our Spotlight on Policy webinar, IAB Canada and Adam Kardash, Chair Privacy and Data Management at Osler, Hoskin& Harcourt LLP presented the following: PIPEDA’s Security Breach Notification Requirements CASL – Significant Anti-Spam Law Development You…
Read MoreAs consumers look for more obvious value for being exposed to ads, it’s important to set guidelines on what these ads should be worth and how to ensure they are maintaining a higher experience standard. IAB published a Playbook this…
Read MoreOn November 16th, 2018 The European Data Protection Board (EDPB) released draft Guidelines 3/2018 on the territorial scope of the GDPR The document is out for public consultation and commentary until January 18, 2019. Canadian-based companies have had many questions…
Read MoreAs anticipated, the Office of the Privacy Commissioner of Canada (OPC) clarified where obligation lies in reporting a data breach, while personal information is resting with a third-party processor. Developed to assist organizations in meeting their breach reporting and record-keeping…
Read MoreThe IAB Standard Ad Unit Portfolio - The display ad standards feature flexible ad sizes and are in alignment with LEAN Principles (light, encrypted, ad choices supported and non-invasive).
Read MoreAs brands continue to increase their use of context and data-driven marketing, they are leveraging the ability to serve personalized content to a user based on their interests, demographics, etc. IAB released these standards to increase the fluidity of ad…
Read MoreIAB Canada recently held a Privacy for Publishers workshop covering off the latest developments in privacy legislation in Canada. There was a lengthy discussion about responsibilities around personal information as well as best practices. As a follow-up IAB Canada released…
Read MoreThe delivery of digital advertising in Canada is primarily regulated by Canadian private sector privacy legislation and anti-spam legislation. Canadian Privacy Legislation: There are four private sector privacy statutes in Canada: the Federal Personal Information Protection Electronic Documents Act, Alberta’s…
Read MoreCanada’s Anti-Spam Legislation (“CASL”) applies when organizations (1) send commercial electronic messages, and (ii) install computer programs on another person’s computer system. Sending Commercial Electronic Messages Subject to limited exceptions, CASL requires consent (either express or implied) for the sending…
Read MoreThere are various legal regimes that must be considered when running a promotional contest in Canada. In addition to Canadian privacy legislation and CASL, some of the other key considerations are set out below. Competition Act The Competition Act prohibits…
Read MoreIntellectual property in Canada is governed under several pieces of federal legislation, including The Trade-marks Act and The Copyright Act. Trade-marks A trade-mark is a word, symbol or design (or a combination of these) that is used to distinguish the…
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