ARCHIVED – California Consumer Privacy Act

WE MOVED THIS RESOURCE TO GLOBAL PRIVACY, new updates will be made HERE. Response from US advertising and marketing trade associations to the California Consumer Privacy Act. To view the response, please click here. To view the presentation, please click …

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Digital Advertising Guidelines

The IAB Standard Ad Unit Portfolio - The display ad standards feature flexible ad sizes and are in alignment with LEAN Principles (light, encrypted, ad choices supported and non-invasive).

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Dynamic Content Ad Standards

As brands continue to increase their use of context and data-driven marketing, they are leveraging the ability to serve personalized content to a user based on their interests, demographics, etc. IAB released these standards to increase the fluidity of ad…

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Canada’s Anti-Spam Legislation Resource Centre

Canada’s Anti-Spam Legislation (“CASL”) applies when organizations (1) send commercial electronic messages, and (ii) install computer programs on another person’s computer system. Other Resources Questions If you have any questions, or would like to discuss further, please reach out to …

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French Language Requirements

The Charter of the French Language (“Charter”) defines French as the official language of Quebec and sets out certain requirements related to the use of the French language in the province, including the following with respect to advertising and websites.…

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Canadian Privacy Legislation

There are four private sector privacy statutes in Canada: Personal Information Protection and Electronic Documents Act (PIPEDA) Personal Information Protection Act (Alberta) Personal Information Protection Act (British Columbia) An Act Respecting the Protection of Personal Information in the Private Sector…

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Best Practices to Eliminate Non-Human Inventory Sources

IAB Canada assembled a small task force in late 2014 to discuss the issues, and possible solutions, for dealing with non-human traffic within the digital advertising ecosystem. The task force was comprised of Andrew Casale (Index Exchange), Matt Thornton (Google),…

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HTML5

In January and February 2015, IAB Canada hosted an exclusive webinar series discussing the power of HTML5 in the new ad landscape. Hosts Paul Vincent (Neuranet) and Jeffrey Martin (Addictive Mobility) guided listeners through the transition phase from an ad…

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Mobile Checklist for Marketers

There are four elements every marketer should be asking of their agencies to ensure their digital advertising shows up successfully across all screens. 1. Make sure that your media agency buys mobile impressions on smartphones and tablets. For your media…

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Best Practices – Preventing Traffic Fraud

Advertisers expect that all online content is delivered to human audiences. But an alarming portion of digital advertising is being diverted by nefarious entities that exploit the ecosystem to deliver fraudulent traffic. The potential for fraud exists anywhere that media…

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