Our guidelines are designed to help the Canadian marketing community realize maximum efficiency & effectiveness in order to drive business results.
In January and February 2015, IAB Canada hosted an exclusive webinar series discussing the power of HTML5 in the new ad landscape. Hosts Paul Vincent (Neuranet) and Jeffrey Martin (Addictive Mobility) guided listeners through the transition phase from an ad…
Read MoreIAB Canada assembled a small task force in late 2014 to discuss the issues, and possible solutions, for dealing with non-human traffic within the digital advertising ecosystem. The task force was comprised of Andrew Casale (Index Exchange), Matt Thornton (Google),…
Read MoreThe Self-Regulatory Program for Online Behavioural Advertising is designed to give consumers a better understanding of, as well as greater control over, the ads that are displayed to them based on their online behaviour (also called “behavioural”, “interest-based” advertising, or…
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