Our guidelines are designed to help the Canadian marketing community realize maximum efficiency & effectiveness in order to drive business results.

Bill S-228 – Marketing to Kids

IAB Canada has been working hard on behalf of our Members to ensure that your voice is being heard in response to the developing Bill S-228. The objective of this new legislation is to restrict the advertising of “unhealthy” foods…

Read More

Spotlight on Policy – PIPEDA and CASL

On December 5th, 2018, at our Spotlight on Policy webinar,  IAB Canada and Adam Kardash, Chair Privacy and Data Management at Osler, Hoskin& Harcourt LLP presented the following: PIPEDA’s Security Breach Notification Requirements CASL – Significant Anti-Spam Law Development You…

Read More

Digital Advertising Guidelines

The IAB Standard Ad Unit Portfolio - The display ad standards feature flexible ad sizes and are in alignment with LEAN Principles (light, encrypted, ad choices supported and non-invasive).

Read More

Dynamic Content Ad Standards

As brands continue to increase their use of context and data-driven marketing, they are leveraging the ability to serve personalized content to a user based on their interests, demographics, etc. IAB released these standards to increase the fluidity of ad…

Read More

Regulatory Structure

The delivery of digital advertising in Canada is primarily regulated by Canadian private sector privacy legislation and anti-spam legislation. Canadian Privacy Legislation: There are four private sector privacy statutes in Canada:  the Federal Personal Information Protection Electronic Documents Act, Alberta’s…

Read More

Canada’s Anti-Spam Legislation

Canada’s Anti-Spam Legislation (“CASL”) applies when organizations (1) send commercial electronic messages, and (ii) install computer programs on another person’s computer system. Sending Commercial Electronic Messages Subject to limited exceptions, CASL requires consent (either express or implied) for the sending…

Read More

Contests & Promotions

There are various legal regimes that must be considered when running a promotional contest in Canada. In addition to Canadian privacy legislation and CASL, some of the other key considerations are set out below. Competition Act The Competition Act prohibits…

Read More

Intellectual Property

Intellectual property in Canada is governed under several pieces of federal legislation, including The Trade-marks Act and The Copyright Act. Trade-marks A trade-mark is a word, symbol or design (or a combination of these) that is used to distinguish the…

Read More