Our guidelines are designed to help the Canadian marketing community realize maximum efficiency & effectiveness in order to drive business results.


In January and February 2015, IAB Canada hosted an exclusive webinar series discussing the power of HTML5 in the new ad landscape. Hosts Paul Vincent (Neuranet) and Jeffrey Martin (Addictive Mobility) guided listeners through the transition phase from an ad…

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Best Practices to Eliminate Non-Human Inventory Sources

IAB Canada assembled a small task force in late 2014 to discuss the issues, and possible solutions, for dealing with non-human traffic within the digital advertising ecosystem. The task force was comprised of Andrew Casale (Index Exchange), Matt Thornton (Google),…

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