Industry Insights in the Pipeline

It’s data season and we’re gearing up for our upcoming Business of Digital: Report on Data event to close off the year. Research is on the radar for all of our members and IAB Canada is busy on several fronts. Some of our annual reporting is in-market and we’re excited about a few new initiatives rolling out in the coming weeks.  

360 Digital Media Survey is Now Live!

This annual Canadian cornerstone survey provides valuable insights to help the sell-side improve their offering and become better media partners.  

If you’re a media buyer, we want to hear from you! All feedback is anonymous and if you would like to participate, please reach out to It will only take 15 minutes to complete and you will receive a $15 gift card of your choice as a thank you from our sponsors.  

DEI Survey – Did you miss it?  

IAB Canada’s Diversity, Equity and Inclusion Charter demonstrates the commitment of IAB Canada and its members to foster a more inclusive digital advertising community in Canada. This first of its kind survey is designed to gauge how our industry is doing against our charter commitments and how our signatories are helping to drive change while identifying areas where we could be doing better. We will be sharing a few key highlights at our upcoming panel discussion - DEI Panel: Celebrating the Diverse Voices Across Canada – IAB Canada - on October 25th at 11am EDT. 

IAB Canada Annual Salary Survey

This annual study acts as a compensation planning guide for Human Resources (HR) Managers and Executives working in the Digital Advertising industry across Canada helping our buy-side members stay competitive with their offering. All results from this year’s survey are now in and we are in the final stages of curating results to share with this year’s participants. If you didn’t take part but would like access to results, please reach out to

Industry Outlook Canada 

IAB Canada has been interviewing its members from coast-to-coast to get an on-the-ground view on the industry and the challenges and opportunities it faces as we wind down 2022. We will be sharing perspectives on the economic uncertainties as well as concerns around talent and increasing costs of media from all industry stakeholder perspectives at our Report on Data AGM session.

IAB Canada has an active research committee. If you would like to join please reach out to