IAB Canada Releases First in a Series of AI Impact Industry Papers – How AI Impacts Digital Advertising: Search

Artificial Intelligence has played an integral role in performance marketing for many years. AI-powered platforms have revolutionized how consumers use search and consequently transformed search advertising. This industry paper explores what marketers need to consider to ensure continued success with their search advertising campaigns in this new era of AI-powered search.

Join us for Enterprise on April 25. IAB Canada’s groundbreaking workshop will confront our industry’s most pressing challenges today. At Enterprise, we’ll discover strategies to balance privacy with effective targeting and measurement and address the challenges of reaching audiences in the current privacy-first world as a community.  

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