Location-based advertising is stronger than ever. With access to digital signage on the rise and contextual capabilities turning up their relevancy, the use of location intelligence to connect the right audiences with meaningful messages is scheduled to soar in the coming years.
IAB Canada’s 5th Annual Location Based Advertising event discussed the latest innovations in the vibrant space of mobile ads. This year we delved into everything from tightening policies in location targeting to cool new technologies – it’s all about being integrated at the right place with the right content.
- The State of Digital OOH Advertising in Canada – Barometer Report, IAB Canada
- LBA Challenges & How to Overcome Them, Saad Uddin, CEO, Native Touch
- The Do’s and Don’ts of Location-Based Advertising, Jan Kestle, President, Environics Analytics