On the Road Again

We are packing our bags at IAB Canada for our cross-country trip that has two major cities on the agenda. We can hardly contain our excitement as we prepare to see some familiar faces for two great nights designed to bring you the latest industry insights and a much-needed opportunity to catch up. 

First Stop: Montreal
Thursday, February 9, 2023 | 5:00pm – 7:00pm ET
Hosted by Triton Digital 

Join us for this jam-packed soiree where we will be bringing the findings from our annual Canadian Media Usage Study (CMUST) to our IAB Canada Community in Montreal. This comprehensive report documents the changing media consumption habits of consumers across devices and screens, different age segments and digital vs traditional media channels. In its latest edition, we’ll explore generational differences, delve deeper into the current media spend distribution compared to time consumption, how retail is shifting to include digital commerce, and the advances in calculating the carbon footprint of ads. This French language event will also house an expert roundtable who will discuss the state of the industry and how to perfect your planning to achieve maximum value at times of uncertainty. We are looking forward to catching up over drinks but tickets are limited so get yours now. 

Second Stop: Vancouver
Tuesday, February 28, 2023 | 3:30pm – 6:00pm PT
Fifth Avenue Cinemas

Landing in Vancouver for a late afternoon session, the team will be armed with this year’s CMUST study findings presented by representatives from IAB Canada member Omnicom Media Group. Up next will be a series of speakers covering various topics via a panel focusing on media planning and a fireside chat debunking some of the biggest myths surrounding our industry. We can’t wait to see some familiar faces at the post event reception so get your tickets here. 

If you have any questions about either of these events or you are interested in learning about any sponsorship opportunities, please reach out to events@iabcanada.com Also, if you are a member in any of our regions outside of Ontario and want to be a part of our regional councils let us know at councils@iabcanada.com