Combating Fraud with Ads.txt

The mission of the Authorized Digital Sellers (ads.txt) project is to increase transparency in the programmatic advertising ecosystem. The program is a simple, flexible and secure method that publishers and distributors can use to publicly declare the companies they authorize…

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An Update on Brand Safety

Brand Safety continues to be top of mind for advertisers as they continue to work on mitigating risk of brand exposure to inappropriate content online. IAB Canada developed a workshop to improve awareness around tools that are widely available to…

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2018 – The Year of Adoption

After attending the 2018 Annual Leadership Meeting in California last week, it was clear that all stakeholders in the digital advertising landscape have their work cut out for them. Traditional brands are faced with the challenges of an onslaught of…

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GDPR – Countdown to Compliance – Are you Ready?

The fast-approaching General Data Protection Regulation (GDPR) has been on our radar since 2016 but the enforcement date of May 25, 2018 is fast approaching. The implications of the international legislation are far reaching as all Canadian industry stakeholders who…

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Ads.txt Adoption Update

The September 14th Ad Ops Insider post provides a great overview and update  on Ads.txt adoption – From a local market stand point there are 70 Canadian pure plays set up and hundreds in the process. We’re working on providing…

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