The fast-approaching General Data Protection Regulation (GDPR) has been on our radar since 2016 but the enforcement date of May 25, 2018 is fast approaching. The implications of the international legislation are far reaching as all Canadian industry stakeholders who…
Read MoreTAG, Trustworthy Accountability Group released a report this week (October 6’17) – the new EY Digital Piracy study – indicating that the industry’s efforts to combat ad-supported online piracy effectively reduced the advertising revenue of pirate sites by about…
Read MoreThe September 14th Ad Ops Insider post provides a great overview and update on Ads.txt adoption – From a local market stand point there are 70 Canadian pure plays set up and hundreds in the process. We’re working on providing…
Read MoreApple announced last week that although cookies will continue to operate on users’ Safari browsers , Apple will purge all their data after 24 hours as opposed to the 30-day standard marketers and ad-tech companies have been accustomed to. Intelligent…
Read More2016 Internet Ad Revenue grows sharply by 19% to $5.5 billion. Mobile continues to drive the Internet’s expansion, surging 57% to $2.5 billion, now almost 1-in-2 of all Internet ad dollars. Video grows 34%, faster than any other ad format.…
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IAB Tech Lab has prepared the following preliminary commentary on the developments from last week’s Apple Worldwide Develops Conference in San Jose. We will be discussing this within our councils and committees over the coming weeks and welcome any questions…
Read MoreIAB Canada was honoured to represent its members at the House of Common’s Standing Committee on Access to Information, Privacy and Ethics. On Tuesday May 30th, Sonia Carreno, President of IAB Canada and Adam Kardash, Counsel, IAB Canada and Chair,…
Read MoreWe received a very positive Canada’s Anti-Spam Legislation (CASL) update from the Canadian Federal government this week. It was announced that the private right to action under CASL that was originally to come into force on July 1, 2017 would…
Read MoreIAB Canada is pleased to announce the appointment of two new co-chairs for the Western Canada market. Effective immediately, Michelle Cunningham, Senior Manager, Enterprise Client Development & Programmatic Media at Mediative and Lindsay Noyes, Communication and Digital Strategy Manager, Westbank…
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Our goal at IAB Canada continues to be centered around strengthening trust between advertisers and the digital media supply chain. With Brand Safety being top of mind in 2017, we believe that providing education in this specific area goes a…
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IAB Canada recently held a Privacy for Publishers workshop covering off the latest developments in privacy legislation in Canada. There was a lengthy discussion about responsibilities around personal information as well as best practices. As a follow-up IAB Canada released…
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These guidelines have been released just in time for our upcoming Business of Digital event on April 5th covering the topic of LBA. The Media Rating Council (MRC) have released the final version of its Location Based Advertising Measurement Guidelines,…
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