Privacy Update – CPPA, TCF Canada, Global Privacy Framework and Ongoing Discussions

Current Status of CPPA – Letter to Government Urging Movement on Bill C-11 

With the proposed Bill C-11 – otherwise known as the CPPA – industry is preparing for an amended privacy legislation that introduces stronger protections for citizens as well as substantial fines for failure to comply. At first glance, the Bill appears to be fair, retaining PIPEDA’s largely principle-based and technology neutral approach to privacy. There are however, some targeted amendments that are required to ensure balance and unintended consequences.   

As time passes and the potential of an election looms, there is fear that the Bill as it stands, will lose momentum and potentially die on the floor. However, we see Bill C-11 as an opportunity to modernize our federal privacy legislation, and we have joined forces with a coalition of associations to call on Parliament to prioritize Bill C-11 so this legislation can be debated, important amendments can be adopted, and it can continue to move forward, while avoiding the patchwork that could result from a delay. You can find the full letter here. 

We continue to work with government, industry and our IAB Canada privacy working group to prepare for future committee hearings and encourage you to join the conversation

TCF Public Commentary Coming to a Close 
Several weeks ago, IAB Canada released the draft policies for the Canadian Transparency and Consent Framework as an important step towards contributing to a global approach to responsible, privacy-protected media transactions. As the industry works towards advanced solutions for a cookieless reality, the TCF is being designed as a technology-neutral method for delivering meaningful consent signals in a complex eco-system. We are grateful for the feedback and participation since the release and have been addressing several international queries from all stakeholder groups on the policies. The commentary period is coming to a close, and we invite interested parties to provide feedback by March 20th, 2021. All feedback can be sent to

Global Privacy Framework 
As we announced in last week’s newsletter, the IAB Tech Lab released the Global Privacy framework for public commentary, closing on April 8th, 2021. This framework is designed to address the current patchwork of international privacy legislations that have resulted in increased complexity and a myriad of technical solutions to address the various markets. This framework houses the TCF Canada policies, developed by IAB Canada and Canada will be the first market to be rolled out under these efforts delivering modernized compliance with PIPEDA and the proposed CPPA. Once the Framework is approved, testing in our market will commence in the coming months and a timeline on in-market release will be developed. 

Ongoing Discussions at IAB Canada 
Earlier this week, we were joined by the team at Facebook Canada to discuss “Balancing Privacy and Personalization in a Privacy First World”. This interactive discussion focused on the upcoming iOS 14 changes and the steps businesses need to take to prepare for these updates. If you missed this member-only session you can find the full recording here. You can also visit Facebook’s Ads Ecosystem for the latest guidance for advertisers and agencies. 

On Wednesday, we continued our Spotlight on Consent Management Platform series with an insightful overview by CEO Benoit Oberle of Sirdata. A recording of this session, along with all other CMP presentations can be found here.  

Coming up this week we are thrilled to be hosting the following privacy-centric sessions: 

Advertising in 2021 and Beyond: An Open Internet Discussion, presented by Quantcast 

March 23rd @ 1pm  

This Webinar will address three major themes: Identifying consumers in a world without cookies, the importance of first-party data and consumer consent, and the consumer’s role in the open internet economy. 

Register here

Product Profile: Spotlight on Consent Management Platforms, featuring OneTrust 

March 25th @ 1pm  

This is the fourth in our CMP series where you will be introduced to the OneTrust CMP and learn how it can become an integral part of your privacy program and overall customer experience. 

Register here 

If you would like to join the conversation and become a part of our members-only privacy working group, please send us an email at