Automated Media in 2020 Programmatic has outgrown itself. Automatically bought and sold digital advertising was once novel but is now entering a critical next phase of evolution. Tried and true data collection methods like 3rd party cookies are undergoing massive…
Read MoreDOOH is becoming a digital darling. Despite its long-standing status as the original advertising medium, out of home advertising is thriving in the digital era. In Canada alone there are approximately 31,000 DOOH screens - and more than half are already connected programmatically, with that number expected to rise quickly.
Read MoreThe “gamer” stereotype typically conjures up images of a teenage boy, sitting in a basement alone or with friends on a console or PC, but does that reflect reality? In truth, a whopping 64% of ALL Canadians are considered gamers.…
Read MoreSearch is a significant advertising channel in its own right and the key to a truly integrated marketing mix. If you are eager to learn about what is happening in Search this year, then look no further. The Search Trends seminar will showcase the latest insights, and innovations within search.
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