*Updated April 9, 2020 In times of uncertainty, there is no greater gift than decisive leadership that puts people first. IAB Canada has been tracking member responses to the reality we find ourselves in today and have noted actions that…
Read MoreWritten by: Melody Lin With Canada being one of the most multicultural countries in the world, message diversification is more important now than ever before. IAB Canada’s Digital@Dusk event took place in Vancouver this week. Digital and multi-platform professionals from…
Read MoreThe following additional areas were also probed in late January/early February, including Ad Blocking, Fee Transparency, Legally Compliant Data, Valid Traffic and legitimate Viewability metrics. Over 80% of the sample was equally split between buy-side versus sell-side firms; i.e. agencies/clients…
Read MoreDear IAB Canada Members, It is hard to believe another year has passed, and what a year it has been! As 2019 comes to a close, I would like to take a moment to reflect on some of the…
Read MoreCanadian Internet Ad Revenue continued its remarkable, double-digit growth in 2017, rising sharply by $1.3 billion or +23% to $6.8 billion, 9% over forecast. Mobile revenue continues to drive a significant portion of the growth. In 2017 mobile accounted for…
Read MoreFirst released June 13 2018, the key objective of this study is to gain a better understanding of consumer experiences with and attitudes towards live video streaming. In particular, we aim to uncover trends in device usage (e.g. mobile, desktop,…
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IAB Canada has been setting standards, delivering on the technical underpinnings of digital media and developing technical solutions to secure the supply chain. Leveraging its global strength, IAB Canada has been at the forefront of addressing issues facing the industry…
Read MoreOn the launch of the GDPR on May 25th, 2018, millions of EU citizens were blocked from content by North American web properties. This headline is alarming for several reasons. Firstly, the GDPR should have been on the radar since…
Read MoreWe kicked off 2018 citing that one of our greatest challenges this year and the coming few, will be to recognize the opportunities offered through Blockchain technology while maintaining the existing constructs of the supply chain. Much like the beginning…
Read MoreIAB Tech Lab announced yesterday that it has purchased DigiTrust, a non-for-profit adtech-focused group that has been working on establishing a standardized ID that can be shared with publishers to help with the process of ad targeting. DigitTrust launched in…
Read MoreIn 2017, IAB Canada formed a new Audio Advertising Committee. There was immediate interest and the group’s conversations are broad in topic matter. From the rapid evolution of traditional radio broadcasting to digital to the notion of a “screenless” future…
Read MoreIAB Canada has been working with the Canadian Advertising Coalition to support a comprehensive industry response to the legislative development of banning food and beverage advertising to children. As part of this concerted effort, IAB Canada has communicated the complexities…
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