IAB Canada Research Update: Survey Season is Upon Us!

IAB Canada Launches Retail Media Trends Survey  We’ve partnered with Insider Intelligence to capture valuable insights about the market on this growing sector in Canada and as a thank-you for participating, we will share a summary of the results of…

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IAB Canada’s Annual Salary Survey Participation Call-Out

Over the last few years, we have seen significant changes and challenges when it comes to attracting and retaining skilled digital marketing professionals.  As we continue to prioritize supporting talent in the industry, we are in the process of conducting…

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IAB Canada Releases the Digital Advertising Revenue Report

IAB Canada was pleased to release the 2023 Internet Ad Revenue Survey report this week. The digital advertising industry experienced a year that could best be described as unpredictable. A strong start in the first quarter showed recovery momentum from…

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Sheltering Spend Scrutiny with Digital Media

WFA reports concerning numbers this week from their recent study in partnership with Ebiquity that indicates that top advertisers who are responsible for more than $44bn in ad spend are reporting “intense pressure” from finance because of the worrying economic…

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Industry Insights in the Pipeline

It’s data season and we’re gearing up for our upcoming Business of Digital: Report on Data event to close off the year. Research is on the radar for all of our members and IAB Canada is busy on several fronts.…

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