The modern marketer is responsible for testing, optimizing and proving the effectiveness of their digital marketing investments. Knowing what platforms to leverage – and how, can feel like an arduous task. In an effort to highlight successful executions within the digital ecosystem, we have collected a series of case studies that demonstrate a problem being tackled and addressed – in Canada, today!

Please read on for real-life examples of our industry in action.

If you cannot find the case study you are looking for, please reach out to: Research@IABCanada.com

Category Case Study Source Release Date
Retail Calvin Klein – Gen Z’s Positive Outlook Spotify 2021
Podcast Podcast Trends in Canada Triton Digital November 2023