Closely monitoring the annual CMUST study, IAB Canada has been anticipating the mainstreaming of Digital Audio, and thanks to the increasingly connected lives of consumers, it has officially reached critical mass while continuing to develop quickly. A broader pattern of smartphone use combined with a more connected mobile lifestyle, has positioned audio to play a central role in consumers’ lives.

IAB Canada’s Audio Guide is designed to provide all stakeholders with the information and resources necessary to take advantage of digital audio advertising opportunities.

View the Audio Guide here.