The business of digital advertising depends heavily on skilled talent in the marketplace. Our industry has a wide range of disciplines that includes everything from strategic consulting to hands-on execution across multiple interfaces and technologies. Our collective needs are changing and our sector is under considerable pressure to step up and modernize our recruiting, retention and general work models.

For years, IAB Canada has been delivering research and resources to the industry that are designed to help navigate the rapidly changing market. Over the years we have fielded several Barometer Reports and Salary Surveys. Below are a series of useful links to help IAB Canada members navigate the Currency of Talent. This page and resources will be continually updated as information becomes available.

If you would like to join the IAB Canada discussions on Talent or would like to participate in Salary Surveys or research, please reach out to

Currency of Talent Barometer Survey Reports