IAB Canada Advanced TV Buyer Guide
In a very short time, Connected TV (CTV) offerings have been gaining momentum globally and in Canada. Canadian broadcasters are more than fired up about the opportunities to re-imagine their programming and audience engagement possibilities. As evidenced by the incredible turnout at IAB Canada’s Advanced TV Week in 2020, it is clear that this channel is also top of mind for advertisers, content producers and media strategists across the country.
Accelerated by the 2020 COVID-19 pandemic, audiences have continued to diversify and change their TV viewing habits. Brands are starting to take note of the exciting opportunities that CTV advertising presents and behind the scenes industry leaders are working quickly to develop standards that will ensure safety and privacy for viewers and provide more accurate measurement for buyers. TV isn’t dead, it’s just evolving.
As an important part of our mission, IAB Canada focuses heavily on building a sustainable future for the digital advertising sector and a big part of that is to help analyze future growth areas to help businesses be informed and prepared. This Advanced TV Buyer guide was developed by IAB Canada and our Video Committee members who remain committed to collaborating and sharing knowledge and guidance on an exciting and rapidly evolving subject matter. The guide will be updated as new information becomes available.
Featuring content contributed by the IAB Canada Advanced TV Week 2020 event participants