NEW FOR 2017

  • 2017 Revenue Forecast: Up +13% to hit $6.2 billion, with French Canada crossing $1 Billion mark.
  • 2016 Internet Ad Revenue grows sharply by 19% to $5.5 billion. Mobile continues to drive the Internet’s expansion, surging 57% to $2.5 billion, now almost 1-in-2 of all Internet ad dollars. Video grows 34%, faster than any other ad format.

About the Report

First commissioned in 1998 by the Interactive Advertising Bureau of Canada, this most recent release marks the 18th consecutive year that Canadian Internet advertising revenues are being reported and the 10th consecutive year reporting mobile ad revenues (which also include Tablets).

The results of IAB Canada’s annual Canadian Internet (online & mobile) advertising revenue surveys are considered the most accurate measurement of Canadian interactive advertising revenues. The data is compiled directly from information supplied by Canadian Internet publishers who sell advertising on Canadian websites, online/mobile ad networks and exchanges who sell advertising on both the Canadian and U.S. websites they represent, leading mobile carriers, mobile aggregators, mobile marketing companies and publishers offering mobile advertising solutions (including mobile search advertising).

report downloads

Click to the below links to download the report of your choice and discover more about the state of Canadian digital advertising revenues.

NEW – 2016-17 IAB Canada Internet Advertising Revenue Survey (2016 Actual + 2017 Estimate)

2015-16 IAB Canada Internet Advertising Revenue Survey (2015 Actual + 2016 Estimate)

2014-15 IAB Canada Internet Advertising Revenue Survey (2014 Actual + 2015 Estimate)

2013-14 IAB Canada Internet Advertising Revenue Survey (2013 Actual + 2014 Estimate)

2012-13 IAB Canada Internet Advertising Revenue Survey (2012 Actual + 2013 Estimate) 

2011-12 IAB Canada Online Advertising Revenue Survey (2011 Actual + 2012 Estimated)

 

From 1999-2001, the online study was conducted by PriceWaterhouseCooper. From 2002 onward, all revenue studies have been conducted by Ernst & Young LLP.