With transparency being top of mind for programmatic buyers, IAB Canada’s Ad Tech Council have published a white paper that outlines each component of a digital media campaign in detail. Each area is defined and includes some context around the possibility of duplication and the level of necessity for that given component.

The document is useful for all media buyers, senior managers and procurement teams to help navigate the rationale behind investing in Ad Tech as an important part of realizing quality digital media performance.

IABCanadaAdTechComponents2017