Shape the Future of Digital Advertising with IAB Canada’s Member Survey

The digital advertising landscape is in a constant state of flux. To navigate these changes successfully, and to ensure our industry thrives, it’s vital that we have a clear understanding of the most pressing challenges and opportunities from those on the frontlines. That’s where you, our valued members, come in. 

IAB Canada is committed to being the driving force behind the development of the Canadian digital marketing and advertising sector. Part of that commitment means gathering your insights through our annual member survey, and we need your input to ensure we deliver the maximum value. 

Why Your Participation is Crucial 

This survey is not about ticking boxes. It’s your chance to: 

  • Prioritize Issues – Tell us what challenges, from cookie independence to the impact of AI, are most urgent for you and your organization. 
  • Drive Our Focus – Your responses directly shape the initiatives, resources, and advocacy efforts IAB Canada undertakes. 
  • Strengthen the Industry – By aggregating member perspectives, we gain a powerful collective voice to address common goals. 

The Power of 2-mins of your time 

The insights we gather will form the bedrock of IAB Canada’s work over the coming months. It’s an essential tool for ensuring we remain focused on what matters most to our members – because your success is our success. 

We urge every member to take this brief survey. Members, please check your emails for the link. 

Not Yet a Member? 

If you’re a digital advertising professional or work as part of an organization active in this space, and you’re not yet a member of IAB Canada, we encourage you to join our vibrant community. Discover the benefits of membership, including advocacy, education, networking opportunities, and more, by reaching out here.