Thank you for joining us at State of the Nation 2024, this year’s essential digital advertising summit for agencies, advertisers, publishers and ad tech professionals.

The event brought together key players in Canada’s digital advertising industry, and promised exclusive insights, strategic priorities and global updates essential to succeed in the ever-evolving digital space.

We hope you found the event valuable and inspiring. To keep that momentum going, here are some resources to support your continued journey.

State of the Nation Toronto 2024 – Photo Slideshow by IAB Canada

More photos will be uploaded soon!


Recap Articles

  • Decoding Industry Growth at IAB Canada’s State of the Nation Toronto 2024
    IAB Canada’s recent State of the Nation event in Toronto provided some key insights into the state of the industry as we close out the first half of the year. Canada’s digital media revenue is expected to reach $18.1 billion by the end of 2024, indicating steady growth from $15.9 billion in 2023. Growth is diverse in this dynamic sector as we turn our attention the retail media, CTV and the changing definition of search and performance media.

  • Panel Discussion Recap – WTF Do We Do Now?
    The future of digital advertising is centered around privacy. As third-party cookies eventually crumble, panelists at IAB Canada’s State of the Nation event in Toronto explored actionable tactics for maintaining effective audience targeting while upholding evolving privacy standards.

  • Panel Discussion Recap – Is this even legal?
    As the Canadian advertising industry undergoes significant shifts, privacy regulations become increasingly complex. A recent panel discussion at IAB Canada’s State of the Nation event in Toronto, the discussion centred around the current legislative landscape in Canada (and beyond), the looming issues and concerns for the industry, and how to ensure advertising practices are compliant and ethical.

  • Fireside Chat Recap – Sandbox Testing
    The recent IAB Canada’s State of the Nation 2024 event in Toronto took on a critical issue in the advertising industry – the phase-out of third-party cookies by Google Chrome, slated for Q1 2025.

  • Panel Discussion Recap – Emerging Media Tools and Hacks
    Artificial intelligence (AI) is rapidly transforming the media landscape, and its impact is being felt across the marketing industry. The Emerging Media Tools and Hacks panel discussion during the State of the Nation Toronto 2024 brought together experts from the industry to explore how they are leveraging this technology to deliver greater value to advertisers.

State of the Nation Presentation Decks (Member Access Only)

For Non-IAB Canada Members – request access to the presentations by emailing memberships@iabcanada.com

  • The State of the Digital Advertising Industry in Canada 2024
    IAB Canada kicks off with the industry’s latest advertising revenue data and examines the complex relationship between AI, consumer trust, and workforce evolution. Get early insights into the financial pulse of the industry and the ethical implications of emerging technologies.

    Presented by Sonia Carreno, President, IAB Canada

  • Canadian Trends: Forging Productive Paths (Toronto)
    A great media strategy is underpinned with a solid understanding of the Canadian economy. This presentation will provide a comprehensive lay of the land and will touch on consumer sentiment, the macro trends affecting Canadian audiences and give some perspective into things to come

    Presented by Marwa Abdou, Senior Research Director, Canadian Chamber of Commerce

  • Canadian Intelligence – The Canadian Newcomer Opportunity (Vancouver)
    The Canadian population continues to grow and become increasingly diverse with the influx of newcomers. What does this evolution of our population look like at a national, provincial, and municipal level? What are the opportunities for media and marketers? This session will answer these questions and more.

    Presented by Rahul Sethi, Managing Director, CulturaliQ

  • The State of Canadian Media Usage – Canadian Year in Review (Vancouver)
    The Canadian media landscape continues to evolve rapidly, and marketers need to stay ahead of the curve to effectively reach their target audiences. In this session, we’ll explore the latest insights on changing Canadian media consumption habits, platform preferences, and emerging trends. We’ll also look into the nuanced marketing landscape in British Columbia and its unique set of trends and opportunities.

    Presented by Paul Rich, Director, Canada, Comscore

  • Facteurs de motivation: Créer des publicités en ligne plus efficaces grâce à la résonance (Montréal)
    Alors que les Québécois adoptent un style de vie de plus en plus numérique, les marques et les spécialistes du marketing continuent de relever le défi non seulement d’atteindre le bon auditoire en ligne, mais aussi de trouver des moyens de connecter avec eux de manière pertinente. À partir de tendances des médias sociaux au Québec, nous examinerons rapidement quelques segments clés de la province au-delà de la démographie et découvrirons les motivations, ou pilotes, qui peuvent aider les marques à élaborer des stratégies créatives et médiatiques qui résonnent à un niveau plus profond et plus personnel.

    Isabelle Michaud, Directrice, Solutions Clients, Vividata

  • Motivating Factors: Creating more effective online ads through resonance (Montreal)
    As Quebecers embrace an increasingly digital lifestyle, brands and marketers continue to face the challenge of not only reaching the right online audience but also finding ways to connect with them in a relevant way. By drawing insights from social media trends in Quebec, we’ll take a quick look at some key segments of the province beyond demographics and uncover the motivations, or drivers, that can help brands craft creative and media strategies that resonate on a deeper, more personal level.

    Isabelle Michaud, Directrice, Solutions Clients, Vividata

  • Motivating Factors: Creating more effective online ads through resonance (Halifax)
    As Canadians embrace a more digital lifestyle, brands and marketers continue to face the challenge of not only reaching the right audience online, but also finding ways to connect with them in relevant ways. Starting with media trends in both Canada and the Atlantic Provinces, we’ll take a quick look at a couple of key segments beyond demographics, and uncover the motivations, or Drivers, that can help brands build creative and media strategies that resonate on a deeper, more personal level.

    Mike Fragomeni, Marketing & Insights Director, Vividata

State of the Nation Goes Regional – Vancouver, Montreal and Halifax

Be ahead of the curve with cutting-edge advertising strategies. There’s no substitute for hearing directly from the experts. IAB Canada brings the State of the Nation to Vancouver, Montreal and Halifax.

SOTN Regional 2024 by IAB Canada

Thank you to our State of the Nation 2024 Sponsors

Elite Corporate Sponsors

Toronto Industry Sponsors

Vancouver Industry Sponsors

Montreal Venue Sponsors

Halifax Venue Sponsors

Montreal and Halifax Industry Sponsor