IAB Tech Lab Unveils 2023 Priorities and Roadmap

Earlier this week the IAB Tech Lab, the global digital advertising technical standard-setting body, announced its key priorities and action plan for 2023  The Tech Lab’s roadmap encompasses all five pillars of the body’s work: consumer privacy, addressability and privacy enhancing…

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The Wisdom Behind Sophi.io and The Globe and Mail

While regulators are busy setting up legislative parameters for Artificial Intelligence, the online ad industry continues to innovate using AI to enhance reach and address the right audiences. National publisher and IAB Canada member The Globe and Mail, has made…

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Minding the PET Store – Optable Talks Clean Rooms

Over the past 5 years, IAB Canada has been carefully watching the growth of DTC brands while anticipating their advanced use of digital channels due to their native understanding of first party data. Today, as we face privacy patchworks, cookie…

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