IAB Canada Briefing – Connected TV in Canada

AVOD Gaining Ground with Canadian ViewersReported by IAB Canada contributor Paolo LacunaLast year, we had the privilege of featuring Dave Pauk, Samsung Ads Canada Regional Sales Director, who shared some insightful Connected Television (CTV) predictions. In that article, Dave explains…

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CTV Should be on Everyone’s List in 2023

Looking into the New Year with Samsung AdsOne of the greatest gifts we can receive annually is a peek into the crystal ball of some of our most-forward thinking members as we head into the New Year. Understanding the top…

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The Rule of 40 – CTV for Reach

Last month, IAB Canada hosted two significant events that delved into the world of “Reach”. The first was a cross-council panel discussion about the rise of audio and “theatre of the mind” in the context of reaching mass audiences. The…

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