B2B had a notable presence at Cannes this year with a presentation by Linkedin that set the stage outlining the overall growth of the sector. The overall rise in B2B offerings brings with it an inevitable need to reach customers…
Read MoreA recap of ‘The Art of Effective Digital Advertising’ submitted by IAB Canada contributor: Polina Moliboga-Fuchs This afternoon’s focus was on a creative unit. How to place it, where to place it and how to measure its effectiveness. IAB Canada’s Western…
Read MoreWhile the industry re-arranges the deck chairs on addressability in a cookieless media supply chain, advertisers, as a critical part of their strategy to shore up first party data and loyalty, are shifting their focus back to communications and the art of…
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