Clean Rooms Unplugged – IAB Canada Data Night Recap

Last week IAB Canada gathered the Toronto community for an intimate, unplugged, no-nonsense spotlight on the latest star of the tech stack – the clean room. While the winter storm of the season was brewing outside, inside was heated with…

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Data Clean Rooms: Why All the Fuss?

A guest post by Evan Wood, EVP & Chief Strategy Officer, Environics Analytics  At IAB Canada we are putting the finishing touches on our upcoming Data Night– The Uncapped Potential of Clean Rooms – taking place on February 23rd, in…

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Report on Data 2022 – Event Recap

Written by Guest Contributor, Maryam Kakal  IAB Canada wrapped up a busy year of events this week with the Business of Digital: Report on Data. Hosted in-person at the Scotiabank Theatre, this event featured an agenda of experts covering all…

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IAB Canada eCommerce – Full Circle Shopping Recap

This week, IAB Canada held its eCommerce – Full Circle Shopping online event. Several speakers took the stage to share insights on the state of retail marketing and media in Canada. The takeaways from the packed agenda were highly practical…

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The State of Cookie Independence 2022  

It’s been over two years since Google announced the deprecation of third-party cookies, which is slated to take effect in the second half of 2023. When that happens, the cookie, for all intents and purposes, will no longer have a…

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Brand Relevancy and Reach in a Cookieless World

In 2022, marketers will continue to be faced with the challenge of finding new ways to leverage the power of cross channel digital advertising to reach Canadians effectively and meaningfully while utilizing new means of addressability. Sifting through the massive…

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