Another DSP has stepped forward with solutions to help navigate cookie independence. Yahoo recently announced an expansion of its Identity Solutions product suite to include identity testing capabilities directly integrated with Yahoo DSP. These capabilities allow advertisers to simulate and…
Read MoreFaced with imminent removal of one of the most valuable tools in the digital marketer’s toolkit, it was music to the industry’s ears to hear that Google was delaying its plans to diminish third-party cookies by a year. One-on-one discussions…
Read MoreThis week’s IAB Annual Leadership Summit covered a tremendous amount of ground. Aside from the multi-faceted discussions around solving for third party cookies, there was a pointed focus on the readiness of the industry for the sun-setting of cookies. Over 25 years, the…
Read MoreOne year after IAB announced the formal kick-off of Project Rearc, a global collaborative initiative involving the world’s top industry thought leadership from all stakeholder groups, there has been significant progress on several critical fronts. This week, at the IAB…
Read MoreThis week, Google announced that in late 2022, when Chrome begins to block third-party cookies, it will be operating exclusively on Privacy Sandbox’s anonymized audience cohorts. More specifically, Google will not be creating or accepting UIDs for the purposes of targeting or…
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