Yahoo Identity Solutions Prepare Advertisers for Cookie Independence

Another DSP has stepped forward with solutions to help navigate cookie independence. Yahoo recently announced an expansion of its Identity Solutions product suite to include identity testing capabilities directly integrated with Yahoo DSP. These capabilities allow advertisers to simulate and…

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Quality Digital Marketing is Landing in 2022

Faced with imminent removal of one of the most valuable tools in the digital marketer’s toolkit, it was music to the industry’s ears to hear that Google was delaying its plans to diminish third-party cookies by a year. One-on-one discussions…

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IAB Tech Lab Releases Critical Outputs for the Cookieless Future

One year after IAB announced the formal kick-off of Project Rearc, a global collaborative initiative involving the world’s top industry thought leadership from all stakeholder groups, there has been significant progress on several critical fronts.This week, at the IAB Annual…

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