As the fate of third-party cookies remains uncertain, digital advertisers are getting creative. During a recent IAB Canada Data Night panel discussion, industry leaders shared how unfazed they are by cookie uncertainty.
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The Roku Video on Demand (VOD) Evolution Report 2025 reveals critical insight into the dramatic shifts in TV streaming as well as how marketers should tune in and take advantage of these developments.
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The holiday season is rapidly approaching, and with it comes a surge in advertising activity. This comes earlier than expected, and many traditional assumptions about consumer behaviour may not hold true in the ever-changing digital advertising industry. Marketers need solid facts to create a jolly experience for their customers.
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IAB Canada’s recent State of the Nation event in Toronto provided some key insights into the state of the industry as we close out the first half of the year. Canada's digital media revenue is expected to reach $18.1 billion by the end of 2024, indicating steady growth from $15.9 billion in 2023. Growth is diverse in this dynamic sector as we turn our attention the retail media, CTV and the changing definition of search and performance media.
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IAB Tech Lab, the global digital advertising technical standards-setting body, announced today the Ad Creative ID Framework (ACIF). This framework supports the use of registered creative IDs that persist in cross-platform digital video delivery, in particular Connected TV (CTV) environments.
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IAB Europe held its annual Interact conference in Milan last week. The event brought together a broad network of European stakeholders to address serious questions about the digital advertising industry with sharp discussions.
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Connected TV (CTV) has emerged as a way for advertisers to interact with these customers in a way that allows them to not only reach but connect with audiences through quality content. A recent report from Kantar and Amazon Ads titled "Connected Consumers Canada" highlights the growth and engagement of the CTV audience, and emphasizes the importance of connecting with customers with the right message at the right time.
Read MoreCTV in Canada is on the rise. Our latest revenue survey showed a conservative estimate of $658M in 2022 and we expect to see continued growth given the steady uptake in CTVs across the country. One industry leader and IAB…
Read MoreIAB Canada continues to track the B2B market as trends emerge that are forcing marketers to rethink the usual tools of the trade to reach these elusive audiences. Given the niche targets that are actively in-market for very limited windows…
Read MoreAs we settle into the back-to-school season, our industry is also in deep learning mode. Two rising media stars are competing for centre stage in every discussion – both present an enormous amount of untapped potential for the Canadian digital…
Read MoreAVOD Gaining Ground with Canadian ViewersReported by IAB Canada contributor Paolo LacunaLast year, we had the privilege of featuring Dave Pauk, Samsung Ads Canada Regional Sales Director, who shared some insightful Connected Television (CTV) predictions. In that article, Dave explains…
Read MoreSix-second ads have proven to be extremely effective to connect with consumers across platforms like TikTok, YouTube, Pinterest, Snap and Meta properties. These short spots are able to create powerful meaning within just a few frames compared to traditional :15…
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