WFA reports concerning numbers this week from their recent study in partnership with Ebiquity that indicates that top advertisers who are responsible for more than $44bn in ad spend are reporting “intense pressure” from finance because of the worrying economic…
Read MoreAs the world of measurement continues to turn, discussions within our council groups and at our upcoming State of the Nation event, are centred around currencies and layers. We’ve come a long way in refining the standards that are used…
Read MoreThere is no debate that digital media has impacted the purchase funnel in significant ways over the past 25 years – completely innovating the ways in which advertisers connect to their audiences. One of the pivotal moments for advertising has…
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This week, IAB Canada released the second annual Digital for Reach Barometer Report. A buy-side study that probes priorities, topline estimated increases and declines in expenditure and captures a current view of the general sentiment around buying digital media in…
Read MoreIAB Canada hosted a Business of Digital Marketing to Gamers event on January 20, 2022, taking in solid insights about the Canadian gamer landscape and its enormous potential for sweet-spot engagement across several platforms and environments. We kicked off the discussion with…
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Dear IAB Canada Members and Canadian Digital Media Community, Sonia Carreno President, IAB Canada As 2021 comes to a close, I’d like to take a moment to reflect on a year that has brought our industry together in meaningful ways.…
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One week after Finance Minister Chrystia Freeland said she is concerned about the challenges facing global supply chains and how it would affect Canada, RSM, a leading global provider of audit, tax and consulting services focused on middle market businesses, released The Real…
Read MoreIAB Canada is excited to bring you X-Series: Metrics at the Ritz-Carlton Hotel in Toronto on December 4th. During the event, we’re unveiling the latest Canadian Media Usage Trends (CMUST) results and implications, PLUS brand new Canadian digital research insights…
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