IAB Tech Lab Launches New Security Protocols and Paves the way for Contextual CTV

Hot out of the IAB Tech Lab are two important new initiatives designed to make the digital ecosystem more seamless, transparent, and secure.   ads.cert 2.0, an initiative that uses cryptographic technologies to secure transactions end-to-end and the updated Content Taxonomy 3.0 structure supporting contextual buying for connected TV…

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Get the Facts: Non-Human Traffic

Non-human, or illegitimate traffic, has an impact on all stakeholders in our industry – advertisers, agencies, and publishers. Not only can budgets be wasted but it can also affect important metrics that make digital media powerful and underpin our continued…

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Non-Human Traffic & Illegitimate Bots

IAB Canada is raising attention to the issue of non-human traffic: meaning illegitimate ‘Bots’, being counted as actual traffic. Legitimate Bots exist to perform helpful functions, are well known and are filtered out of marketing metrics, it’s the illegitimate Bots…

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